Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY
Farrah Bostic

Farrah Bostic
Founder, The Difference Engine

Website | @farrahbostic

Farrah Bostic created the Difference Engine based on her belief that deep understanding of customer needs is essential to growing businesses through great products and services. Farrah has honed her customer-centric insights as an advisor to some of the world’s most respected brands, including Apple, Microsoft, Disney, Samsung, and UPS. She began her career as a creative and then went on to be a strategist at leading agencies, including Wieden + Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, and Digitas, where she was group planning director and mobile strategy lead. Farrah also ran innovation as a partner at Hall & Partners and developed digital tools for online qualitative research as SVP of consumer immersion at OTX.

Sessions

9:00am–5:00pm Tuesday, 09/29/2015
Data-driven business day
Data-driven Business
 Location: 1 E14 / 1 E15
Alistair Croll (Solve For Interesting), Farrah Bostic (The Difference Engine), Mark Madsen (Teradata), krish venkataraman (Syncsort), Amy O'Connor (Cloudera), Bill Franks (Teradata Corporation), Jake Kendall (Bill & Melinda Gates Foundation), Tricia Wang (Constellate Data ), Cecile Barbaroux (Schibsted Classified Media), Kristi Marotta (Allstate), Adam Devine (WorkFusion), Rahel Jhirad (Hearst), Alexander White (Next Big Sound), Jana Eggers (Nara Logics), Vincent Dell'Anno (Accenture), Fredrik Backner (Telia Company ), Bill Moschella (Evariant), Florin Trandafir (Nokia)
Average rating: ****.
(4.20, 5 ratings)
All-day: For business strategists, marketers, product managers, and entrepreneurs, Data-Driven Business looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today's thorniest business problems with big data. It's the missing MBA for a data-driven, always-on business world. Read more.
9:15am–9:40am Tuesday, 09/29/2015
Hacking the bias
DDBD
 Location: 1 E14/1 E15
Farrah Bostic (The Difference Engine)
Average rating: ***..
(3.42, 12 ratings)
Customers lie. Samples are biased. Respondents engage in and succumb to groupthink. But just because all customers lie doesn't mean these lies aren't useful. The lies that really get in the way of growing a business are the deeply held traditions and beliefs (biases!) within an organization that risk leaving big ships dead in the water, while new, lighter-weight organizations pass them by. Read more.
9:30am–9:45am Thursday, 10/01/2015
Doing it Wrong: 10 Problems with Qualitative Data
Location: Javits North
Farrah Bostic (The Difference Engine)
Average rating: ***..
(3.54, 57 ratings)
Farrah Bostic, Founder, The Difference Engine Read more.