Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY
Claudia Perlich

Claudia Perlich
Chief Scientist , Dstillery

Website | @claudia_perlich

Prior to joining Dstillery (former Media6Degrees), Claudia Perlich spent five years working at the Data Analytics Research group at the IBM T.J. Watson Research Center, concentrating on research in data analytics and machine learning for complex real-world domains and applications. She has been published in over 30 scientific publications and holds multiple patents in the area of machine learning. Claudia has won many data mining competitions, including the prestigious 2007 KDD CUP on movie ratings, the 2008 KDD CUP on breast-cancer detection, and the 2009 KDD CUP on churn and propensity predictions for telecommunication customers. Claudia received her Ph.D. in Information Systems from Stern School of Business, New York University in 2005, and holds a Master of Computer Science from Colorado University.


1:15pm–1:55pm Wednesday, 09/30/2015
Data-driven Business
Location: 1 E10 / 1 E11 Level: Intermediate
Tags: media
Claudia Perlich (Dstillery)
Average rating: ****.
(4.15, 20 ratings)
This talk takes a provocative stand: many metrics we cherish lose their value because the granularity of modern data collection enables us to identify and optimize toward hidden signals that used to be noise, and now come to the forefront. One such metric is the click-through rate in advertising, but the mechanism is ubiquitous and we should pay close attention to the mechanism at work. Read more.
11:20am–12:00pm Thursday, 10/01/2015
Office Hours
Location: Table A (O'Reilly Booth)
Claudia Perlich (Dstillery)
Average rating: *....
(1.00, 1 rating)