Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY

Collaborating across cultural contexts: Experiential simulation

Mary Yoko Brannen (CLIA Consulting), Terry Mughan (CLIA Consulting)
1:15pm–2:35pm Monday, 09/28/2015
Location: Hall B
Average rating: ***..
(3.80, 5 ratings)

The aim of this simulation is to place you into a time-pressured, output-oriented, cross-cultural collaboration exercise to give you a chance to surface and reflect upon your own personal reactions and coping mechanisms in such circumstances. The focus is on helping you to recognize, understand, train for, and leverage new cognitive and behavioral skills with the goal of becoming strategically agile cultural boundary spanners.

The debrief will cover the range of cross-cultural collaboration strategies available to you and discuss their appropriateness to distinct task conditions and desired organizational outputs including effective communication, knowledge-sharing, and innovation.

Photo of Mary Yoko Brannen

Mary Yoko Brannen

CLIA Consulting

Mary Yoko Brannen is the Jarislowsky East Asia (Japan) chair at the Centre for Asia Pacific Initiatives, professor of international business and research director at the University of Victoria Gustavson School of Business, and holds a visiting professorship of strategy and management at INSEAD in Fontainebleau, France. She is also deputy editor of the Journal of International Business Studies—the highest ranked journal in the field of IB. She received her M.B.A. with emphasis in international business and Ph.D. in organizational behavior with a minor in cultural anthropology from the University of Massachusetts at Amherst, and a B.A. in comparative literature from the University of California at Berkeley. She has taught at the Ross School of Business at the University of Michigan, the Haas Business School at the University of California at Berkeley, Smith College, and Stanford University in the United States; Keio Business School in Tokyo, Japan, and Fudan University in Shanghai, China. Professor Brannen’s expertise in multinational affairs is evident in her research, consulting, teaching, and personal background. Born and raised in Japan, having studied in France and Spain, and having worked as a cross-cultural consultant for over 25 years to various Fortune 100 companies, she brings a multi-faceted, deep knowledge of today’s complex cultural business environment. As a researcher, she is internationally recognized as an expert in ethnomethodology and qualitative studies of complex cultural organizational phenomena. Her consulting expertise and research focuses on ethnographic approaches to understanding the effects of changing cultural contexts on technology and knowledge transfer, leveraging cultural identity in the global work organization, and multinational mergers and acquisitions.

Photo of Terry Mughan

Terry Mughan

CLIA Consulting

Terry Mughan (PhD) is Associate Professor in the School of Business at Royal Roads University and Associate Fellow at the Centre for Global Studies, University of Victoria, both in Canada. His research interests have revolved around the place of language and cultural skills in business
internationalisation strategies, including a 1200 company study of companies in the East of England. He has authored several research reports for policy bodies such as UK Trade and Investment and the OECD (Organisation for Economic Cooperation and Development) on the internationalization of small and medium-sized companies (SMEs). He has published articles in The Language Learning Journal, European Business Review and International Marketing Management. He is currently a member of the Scientific Committee of GEM+L, the society dedicated to languages in international business and is co-authoring a book on language strategies for global companies with Mary Yoko Brannen.