Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY

Expand your mind to fit the big data Data Center: the scale and cost of information management architectures

Moderated by:
Robert Eve (Cisco)
Robert Novak (Cisco), Nenshad Bardoliwalla (Paxata)
1:15pm–1:55pm Wednesday, 09/30/2015
Location: 3D 06/07
Average rating: ***..
(3.33, 6 ratings)

As big data becomes a pervasive force in the enterprise, many of our fundamental ideas around how to optimize compute, storage, network, and resource management are being stretched.

Join Cisco Consulting Systems Engineer Robert Novak and Paxata’s co-founder and VP of Products Nenshad Bardoliwalla for a discussion about the power of unification across the software and hardware layers, and how this is completely upending the price-to-performance ratio of enterprise big data computing.

In this thought-provoking session, moderated by Bob Eve, Director of Data Virtualization at Cisco, we will examine the new architecture that represents the hyper-convergence of software and hardware for big data along multiple dimensions:

  • How to design big data software for true elasticity for interactive and batch performance, combined with dynamic centralized hardware management through policy-driven configurations
  • How to combine a state-of-the-art computer, storage, and networking backbone with an enterprise information fabric that optimizes for big data
  • Why the promise of drastically lowering the cost-to-compute of big data won’t be fulfilled by using commodity hardware and open source technologies, without high-value vendor extensions and integration
  • Why the notion of a data warehouse must be re-evaluated to ensure architecture future-proofing

This session is sponsored by Paxata

Photo of Robert Eve

Robert Eve


Bob leads Technical Marketing for Cisco’s Data Virtualization (formerly Composite Software) and Analytics Business Units. In this role Bob guides thought leadership, analyst relations and new market penetration efforts.
Bob was the EVP of Marketing at Composite Software for seven years prior to its acquisition by Cisco in 2013. At Composite, Bob established data virtualization as a category and Composite as the market leader including co-authoring the first book on Data Virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility.
Bob’s has driven multiple market transitions including creation of the Data Virtualization, and IT Governance categories and held executive level marketing and business development roles at Oracle, PeopleSoft and Mercury Interactive (Kintana). Bob has also held management roles at Ernst & Young and Intel.
Bob holds a MS degree in Management from the Massachusetts Institute of Technology and a BS degree in Business Administration from the University of California at Berkeley, where he graduated Phi Beta Kappa.

Photo of Robert Novak

Robert Novak


Robert Novak is a consulting systems engineer for big data in the Cisco Americas Partner Organization. In short, he’s told, a Big Data Unicorn. He has been a sysadmin for 20 years, a big data admin since 2003 or so, a Hadoop admin since 2009, and a Cisco UCS C-Series admin since Christmas 2011. Robert brings the viewpoint of the practitioner and customer into the sales, channel partner, and independent software partner fields at Cisco to integrate Hadoop, big data, and analytics into Cisco’s data center technologies, especially UCS.

Photo of Nenshad  Bardoliwalla

Nenshad Bardoliwalla


Nenshad Bardoliwalla is the founding vice president of products at Paxata, where he is responsible for product strategy, product management, and product marketing. Nenshad is an executive and thought leader with a proven track record of success leading product strategy, product management, and development in business analytics. Previously, he cofounded Tidemark Systems, Inc., where he drove the market, product, and technology efforts for its next-generation analytic applications built for the cloud through its series C funding; served as vice president for product management, product development, and technology at SAP, where he helped to craft the business analytics vision, strategy, and roadmap that led to the acquisitions of Pilot Software, OutlookSoft, and Business Objects, resulting in SAP’s market leadership in the overall business analytics market; and helped launch Hyperion System 9 while at Hyperion Solutions, which cemented Hyperion’s leadership in the corporate performance management space. Nenshad began his career at Siebel Systems working on Siebel Analytics, which became Siebel’s second-largest product line and the leader in customer analytic applications. The Siebel and Hyperion product lines now comprise Oracle’s flagship EPM and BI offerings. Nenshad is the coauthor of Driven to Perform: Risk-Aware Performance Management from Strategy through Execution from Evolved Technologist Press.