Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY

Schibsted Classified Media's data revolution

Cecile Barbaroux (Schibsted Classified Media)
2:20pm–2:40pm Tuesday, 09/29/2015
DDBD
Location: 1 E14/1 E15
Tags: media
Average rating: ***..
(3.45, 11 ratings)

In this session, Cecile Barbaroux, head of data and insight, will explain how Schibsted Classified Media is reinventing itself to embrace the opportunities afforded by big data. The global company, once a group of decentralized marketplaces worldwide, is now working to become lean and data-driven. She will discuss how the organization is adopting agile ways of working, applying cutting-edge data analytics technology; and what it takes to make change happen in a mature, successful company with strong brands and established operations worldwide.

Photo of Cecile Barbaroux

Cecile Barbaroux

Schibsted Classified Media

Cécile Barbaroux is head of data and insight at Schibsted Classified Media, where she leads a central team of data scientists and engineers with a clear mission to facilitate and inspire data-driven product development. Since joining the company in 2012, she has focused on democratizing access to data and evolving the group data strategy. Before working at Schibsted, Cécile worked as a marketing analyst at AirFrance and Shell, where she initiated a passion for data and business intelligence.