Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY

Data, Design, and Organizations: Design thinking and prototyping approaches to data challenges in orgs

Peter Olson (IDEO), David Boardman (IDEO)
2:55pm–3:35pm Thursday, 10/01/2015
Design, User Experience, & Visualization
Location: 3D 03/10 Level: Non-technical
Average rating: ****.
(4.33, 6 ratings)

Data shapes the experiences of the people who interact with it. It informs the way businesses and other organizations communicate internally, interact with customers and clients, and form perceptions of themselves. Data has also increasingly become a critical challenge for organizations across a wide range of sectors – from governments to businesses to philanthropies.

IDEO uses a human-centered design approach to help influential companies and organizations with challenging data problems. Our approach looks at data in several different ways:

  • Data as a medium to be designed
  • Data as a tool for informing and structuring design solutions
  • Data as a material for prototyping and building

This talk will focus on how IDEO uses these lenses and looks at the holistic journey of users who interact with data, to work with clients and design experiences based on data. In this talk we will present case studies around creative process, design, prototyping with data, and data solutions.

Photo of Peter Olson

Peter Olson


Peter Olson is a director and creative technologist at IDEO where he focuses on creative, practical, and human-centered applications of technology for clients and the larger design and technical community. He is passionate about using technology and data as tools for storytelling, insight, communication, and understanding.

Prior to joining IDEO, Peter was a founder of and served as a vice president of technology for Marvel Entertainment’s Digital Media Group, where he helped drive innovation and technical strategy within the larger Marvel and Disney organizations. Peter has additionally worked as a consultant for a variety of companies and as an in-house producer and designer for startups. Peter has spoken at many large technology events including Google I/O, Graph Connect, Visualized, NoSQL NOW! and Enterprise Data World. He holds a BA in neuroscience and behavior and studio arts and architecture from Wesleyan University.

Photo of David Boardman

David Boardman


David Boardman is a senior interaction design lead at IDEO New York, where he guides teams designing interactions across multiple touch points that elevate people’s experiences and innovate businesses. David has contributed in bringing to life several complex digital ecosystems for a broad set of industries including healthcare, the public sector, finance, and media, for clients such as the US Department of State, WebMD, UBS, Sky Television, Telstra, Hewlett-Packard, Cisco Systems, the Clinton Global Initiative, Nokia, and Telefónica. David has also worked as a design consultant at frog, a global design innovation firm, and has been involved as a Research Scholar at MIT, where he focused on topics such as civic media, smart cities, and mobile experience. As an educator, he has lectured and has been invited as critic at MIT, Domus Academy, NYU, University of Pennsylvania, and Universidad de Chile. David’s work has been recognized at international venues such as Ars Electronica, MIT Humanities + Digital Conference, Webby Awards, International Journalism Festival, and Milan Design Week.