Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY

Data-driven business day

Alistair Croll (Solve For Interesting), Farrah Bostic (The Difference Engine), Mark Madsen (Teradata), krish venkataraman (Syncsort), Amy O'Connor (Cloudera), Bill Franks (Teradata Corporation), Jake Kendall (Bill & Melinda Gates Foundation), Tricia Wang (Constellate Data ), Cecile Barbaroux (Schibsted Classified Media), Kristi Marotta (Allstate), Adam Devine (WorkFusion), Rahel Jhirad (Hearst), Alexander White (Next Big Sound), Jana Eggers (Nara Logics), Vincent Dell'Anno (Accenture), Fredrik Backner (Telia Company ), Bill Moschella (Evariant), Florin Trandafir (Nokia)
9:00am–5:00pm Tuesday, 09/29/2015
Data-driven Business
Location: 1 E14 / 1 E15
Average rating: ****.
(4.20, 5 ratings)

For business strategists, marketers, product managers, and entrepreneurs, Data-Driven Business looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today’s thorniest business problems with big data. It’s the missing MBA for a data-driven, always-on business world.

Photo of Alistair Croll

Alistair Croll

Solve For Interesting

Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he cofounded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration and advises a number of larger companies on innovation and technology. A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival, and is the chair of O’Reilly’s Strata Data Conference. He has written several books on technology and business, including the best-selling Lean Analytics. Alistair tries to mitigate his chronic ADD by writing about far too many things at Solve For Interesting.

Photo of Farrah Bostic

Farrah Bostic

The Difference Engine

Farrah Bostic is the founder of the Difference Engine, which she created based on her belief that deep understanding of customer needs is essential to growing businesses through great products and services. Farrah has honed her customer-centric insights as an advisor to some of the world’s most respected brands, including Apple, Microsoft, Disney, Samsung, and UPS. Previously, she began her career as a creative and then went on to be a strategist at leading agencies, including Wieden+Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, and Digitas, where she was group planning director and mobile strategy lead; she also ran innovation as a partner at Hall & Partners and developed digital tools for online qualitative research as SVP of consumer immersion at OTX.

Photo of Mark Madsen

Mark Madsen


Mark Madsen is a Fellow at Teradata, where he’s responsible for understanding, forecasting, and defining analytics ecosystems and architectures. Previously, he was CEO of Third Nature, where he advised companies on data strategy and technology planning, and vendors on product management. Mark has designed analysis, machine learning, data collection, and data management infrastructure for companies worldwide.

Photo of krish venkataraman

krish venkataraman


Krish Venkataraman is Syncsort’s chief financial officer and chief operations officer. He has strategic and tactical expertise and demonstrated success across the industry spectrum – from M&A to corporate finance, investment banking, global corporate strategy, equity research, consulting, trading and exchanges, and payment systems.

Prior to joining Syncsort in March 2014, Krish served as chief financial officer and chief administrative officer of global information technology for NYSE Euronext, where he managed significant portions of capital and expenses for the S&P 500 company with $4 billion in global annual revenues.  He helped drive the strategy, governance, financial reporting, and management of a workforce in excess of 1,500 that spans three continents and 10 countries. Previously, he served as chief administrative officer of equities liquid markets for Lehman Brothers, strategist for American Express’s financial advisory practice, and as a mergers and acquisitions expert at Deloitte Consulting. Krish holds an MBA from Cornell University and a bachelor’s degree from Carnegie Mellon University.

Photo of Amy O'Connor

Amy O'Connor


Amy O’Connor is a big data evangelist and telecommunications specialist at Cloudera, the leading big data vendor. She advises customers globally as they introduce big data solutions and adopt enterprise-wide big data delivery capabilities. Amy was recently named one of Information Management’s 10 Big Data Experts to Know. Prior to joining Cloudera, Amy built and ran Nokia’s big data team, developing and managing Nokia’s data assets and leading a team of data scientists to drive insights. Previously, Amy was vice president of services marketing and also led strategy for the software and storage business units of Sun Microsystems.

Photo of Bill Franks

Bill Franks

Teradata Corporation

Bill Franks is chief analytics officer for Teradata, providing insight on trends in the analytics and big data space, and helping clients understand how Teradata and its analytic partners can support their efforts. In addition, Bill is a faculty member of the International Institute for Analytics and the author of the book Taming the Big Data Tidal Wave (John Wiley & Sons, Inc., April 2012).

He is also an active speaker and blogger. Bill’s focus has always been to help translate complex analytics into terms that business users can understand, and to then help an organization implement the results effectively within their processes. His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 to small non-profit organizations. Learn more about Bill at

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Jake Kendall

Bill & Melinda Gates Foundation

Jake Kendall leads the research and innovation initiative of the Financial Services for the Poor team at the Bill & Melinda Gates Foundation. Jake’s team manages FSP’s major research grants, data collection activities, and technology innovation projects. Previous to joining the Foundation, he spent time as an economist with the Consultative Group to Assist the Poor (CGAP) housed in the World Bank. Jake holds a PhD in development economics from UC Santa Cruz and a BS in physics from MIT. Jake has also worked as a Peace Corps volunteer, a brand analyst for a major advertising firm, in the field of public key cryptography, and as a commercial fisherman.

Photo of Tricia Wang

Tricia Wang

Constellate Data

With more than 15 years’ experience working with designers, engineers, and scientists, Tricia Wang has a particular interest in designing human-centered systems. Tricia advises organizations on integrating big data and what she calls “thick data”—data brought to light using digital-age ethnographic research methods that uncover emotions, stories, and meaning—to improve strategy, policy, products, and services. Organizations she has worked with include P&G, Nokia, GE, Kickstarter, the United Nations, and NASA. Tricia recently finished an expert-in-residency at IDEO, where she extended and amplified IDEO’s impact in design research. When not working with organizations, she spends the other half of her life researching online anonymity and the bias towards the quantifiable. Recognized as a leading authority on applied research, human-centered design, social media, and Chinese Internet culture, Tricia’s work and points of view have been featured in Slate, the Atlantic, Al Jazeera, Fast Company, Makeshift, and Wired. A sought-after speaker, she has given talks at conferences such as Lift, Strata, IxDA, Webstock, and South by Southwest. She has also spoken at Wrigley, P&G, Nike, 21st Century Fox, Tumblr, and various investment firms.

Tricia began her career as a documentary filmmaker, an HIV/AIDS activist, a hip-hop education advocate, and a technology educator in low-income communities. She has worked across four continents; her life philosophy is that you have to go to the edge to discover what’s really happening. She’s the proud companion of dog #ellethedog. She also oversees Ethnography Matters, a site that publishes articles about applied ethnography and technology to a public audience. Tricia has a BA in communication and PhD in sociology from UC San Diego. She holds affiliate positions at Data and Society, Harvard University’s Berkman Center for Internet & Society, and New York University’s Interactive Telecommunications Program (ITP). She is also a Fulbright Fellow and National Science Foundation Fellow, where she is the first Western scholar to work with the China Internet Network Information Center (CNNIC) in Beijing, China.

Photo of Cecile Barbaroux

Cecile Barbaroux

Schibsted Classified Media

Cécile Barbaroux is head of data and insight at Schibsted Classified Media, where she leads a central team of data scientists and engineers with a clear mission to facilitate and inspire data-driven product development. Since joining the company in 2012, she has focused on democratizing access to data and evolving the group data strategy. Before working at Schibsted, Cécile worked as a marketing analyst at AirFrance and Shell, where she initiated a passion for data and business intelligence.

Kristi Marotta


Kristi Marotta received a bachelors in actuarial science from the University of Iowa. She currently uses Tableau to visualize data and solve business problems in her position as a competitive intelligence consultant at Allstate.

Photo of Adam Devine

Adam Devine


Adam Devine leads product marketing for WorkFusion, a SaaS platform for collecting, cleansing, and controlling data. Adam has 15 years of experience growing businesses through product marketing, including product positioning, market intelligence, messaging, and content creation. He began his career in management consulting at BearingPoint’s Banking & Capital Markets practice. Adam speaks frequently about human-machine collaboration, machine learning, and automation at conferences, including FIMA, FISD, Massolution, MarketTech, NAFIS, NFAIS, and SIIA.

Photo of Rahel Jhirad

Rahel Jhirad


Rahel holds a PhD in Economics from Princeton, and MS in Mathematics from NYU. She is Director of Data Science at Hearst. She is passionate about big data and cross-disciplinary literacy. She has consulted with Fortune 100 companies leveraging machine learning, domain expertise, modeling, time series and econometrics tools to solve and address business challenges. She has worked in the space of Big Data since 2010 and worked with data and analytics throughout her career starting in financial investments and trading, and now working with content and digital media. She runs the popular meetup: Economics and Big Data and is an Adjunct Faculty member at NYU.

Photo of Alexander White

Alexander White

Next Big Sound

Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. From social to streaming to sales, Next Big Sound combines artist activity with context to help the modern music industry make decisions.

White and his co-founders have been featured in Fast Company (#1 most innovative company in the music industry, 2015), Forbes (30 under 30) in the music category three times, Billboard (10 best music companies), Bloomberg BusinessWeek (25 under 25), Entrepreneur Magazine’s 30 under 30 list in the New York Times, CNN, Fox Business, Washington Post, TechCrunch, and more.

Next Big Sound works with thousands of customers, from individual artists to global major labels, and licenses two charts to Billboard magazine. In 2012 the startup announced a $6.5 million series A financing from IA Ventures, Foundry Group, SoftTechVC, and other notable angel investors. In 2015 Pandora Media, Inc. announced that they were to acquire Next Big Sound, and the acquisition was finalized in July 2015.

Photo of Jana Eggers

Jana Eggers

Nara Logics

Jana Eggers is CEO of Nara Logics, a neuroscience-inspired artificial intelligence company providing a platform for recommendations and decision support. A math and computer nerd who took the business path, Jana has had a career that’s taken her from a three-person business to fifty-thousand-plus-person enterprises. She opened the European logistics software offices as part of American Airlines, dove into the internet in ’96 at Lycos, founded Intuit’s corporate Innovation Lab, helped define mass customization at Spreadshirt, and researched conducting polymers at Los Alamos National Laboratory. Her passions are working with teams to define and deliver products customers love, algorithms and their intelligence, and inspiring teams to do more than they thought possible.

Photo of Vincent Dell'Anno

Vincent Dell'Anno


Based in Denver, Vincent Dell’Anno is managing director, Information Management-Data Supply Chain, Accenture Analytics, now a part of Accenture Digital. He also serves as a member of the Accenture Analytics global leadership team. As Accenture’s Data Supply Chain lead, Vincent manages a global team of technologists and data scientists that leverage new and emerging technologies to help clients manage large volumes of data to drive high performing analytic-driven outcomes, cost effectively, at scale. Vince has a BA in economics from Dickinson College and an MBA from the George Washington University School of Business.

Photo of Fredrik Backner

Fredrik Backner

Telia Company

Fredrik Backner is Vixe President of Data & Analytics at TeliaSonera, a leading Nordic operator with headquarters in Stockholm, Sweden. In his role Fredrik has globalresponsibility for enabling business value from Data & Analytics across six countries and is tasked with ensuring that big data capabilities are provided to the countries as internal cloud services, ranging from data lakes, advanced analytics and data visualization. Fredrik’s organization also provides data science, analytics and data visualization services and business consultancy to the countries and business units.

Fredrik has a solid entrepreneurial background from initiating and driving large change and improvement programs within IT and product management. He has built up an entirely new cross-functional and global organization and way of working within advanced analytics, and his team has over the past year established TeliaSonera as a truly data-driven company, using modern big data technologies, and led the implementation of cross-border governance.

Fredrik holds a MSC in Electrical Engineering from Chalmers University of Technology and an MBA from University of San Francisco.

Photo of Bill  Moschella

Bill Moschella


Bill Moschella is the co-founder and chief executive officer of Evariant, Inc., a company that provides a SaaS healthcare CRM and big data platform to healthcare providers. He has used his leadership and entrepreneurial skills to build Evariant into a dominant healthcare market leader by helping these organizations execute successful patient and physician engagement strategies. The company has more than doubled its revenue for software subscriptions each year for the past two years, grown headcount year-over-year (2014 to 2015) by 144%, and was recognized as being one of the fastest growing organizations in the state of Connecticut for three years in a row.

Bill is a proven visionary with broad experience in software as a service (SaaS), big data, marketing automation, and CRM. He was responsible for raising capital and establishing the strategic product vision for Evariant, which he has led since 2010. To bolster the company’s market position, Bill has established strategic partnerships with Accenture, Dell, Cloudera, Informatica, Salesforce, and other leading technology companies.

Bill is a sought-after speaker at national healthcare conferences and has written multiple articles for industry publications. He has spoken on the topics of big data, analytics, and technology development at HIMSS, DreamForce, The Digital Healthcare Innovation Summit, and other leading healthcare conferences.

Bill was recognized recently by the Hartford Business Journal’s “40 Under 40 Award,” which honors young professionals in the Greater Hartford area who are excelling in their industries through their leadership roles. Bill attended the Berklee College of Music and graduated from the University of Vermont with a Bachelor of Arts in music and a minor in philosophy.

Photo of Florin Trandafir

Florin Trandafir


Florin Trandafir is the global IT program manager for BI and Analytics at Nokia. Florin has a solid background in analytics, working in various positions in telecom and consultancy business. He started as a business intelligence consultant focusing on Nokia operations business and taking further responsibilities in operational and service management for Analytics and Financial Applications in the network field. Furthermore, in a business role, he was leading the Analytics area (focused on SAP technologies) for a major consultancy company in European Nordic market.

Currently, his main responsibility is in the program management area for the Business Intelligence and Analytics of Nokia, with main target in setting new advanced analytics capabilities, streamline the current analytics applications/processes and ensuring the
proper governance on the enterprise reporting data. The aim is to provide to the
business community, the needed processes, platforms and tools that are facilitating the
analysis, extraction, easy interpretation and proper decisions for a clear differentiation of
Nokia in the network business.