As we use data to better understand our customers, how do we make sure that we retain the human dimension of that data — the stories, language, and irreducible complexity that too often get lost in a “data-driven” world? In this talk, we will share actionable strategies for integrating qualitative and quantitative data, and how these strategies delivered transformative business results for O’Reilly Media.
With more than 15 years’ experience working with designers, engineers, and scientists, Tricia Wang has a particular interest in designing human-centered systems. Tricia advises organizations on integrating big data and what she calls “thick data”—data brought to light using digital-age ethnographic research methods that uncover emotions, stories, and meaning—to improve strategy, policy, products, and services. Organizations she has worked with include P&G, Nokia, GE, Kickstarter, the United Nations, and NASA. Tricia recently finished an expert-in-residency at IDEO, where she extended and amplified IDEO’s impact in design research. When not working with organizations, she spends the other half of her life researching online anonymity and the bias towards the quantifiable. Recognized as a leading authority on applied research, human-centered design, social media, and Chinese Internet culture, Tricia’s work and points of view have been featured in Slate, the Atlantic, Al Jazeera, Fast Company, Makeshift, and Wired. A sought-after speaker, she has given talks at conferences such as Lift, Strata, IxDA, Webstock, and South by Southwest. She has also spoken at Wrigley, P&G, Nike, 21st Century Fox, Tumblr, and various investment firms.
Tricia began her career as a documentary filmmaker, an HIV/AIDS activist, a hip-hop education advocate, and a technology educator in low-income communities. She has worked across four continents; her life philosophy is that you have to go to the edge to discover what’s really happening. She’s the proud companion of dog #ellethedog. She also oversees Ethnography Matters, a site that publishes articles about applied ethnography and technology to a public audience. Tricia has a BA in communication and PhD in sociology from UC San Diego. She holds affiliate positions at Data and Society, Harvard University’s Berkman Center for Internet & Society, and New York University’s Interactive Telecommunications Program (ITP). She is also a Fulbright Fellow and National Science Foundation Fellow, where she is the first Western scholar to work with the China Internet Network Information Center (CNNIC) in Beijing, China.
Matt LeMay is the co-founder of Constellate Data, where he designs human-centered systems for contextualizing and collaborating around data. In his work as a technology communicator, Matt has designed and led workshops about product management and data strategy for companies including Pfizer, Visa, McCann, and Johnson & Johnson. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product and Platform Manager at Bitly. Matt is also a musician, recording engineer, senior contributor to music website Pitchfork.com, and the author of a book about singer-songwriter Elliott Smith.
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