Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY

The science behind #TheDress: Measuring virality at BuzzFeed

Adam Kelleher (Buzzfeed)
4:35pm–5:15pm Wednesday, 09/30/2015
Data-driven Business
Location: 1 E10 / 1 E11 Level: Intermediate
Tags: media
Average rating: ***..
(3.20, 10 ratings)

How did #TheDress gain international attention in just a few hours? In this session, we analyze how shared BuzzFeed content “goes viral.” We begin with a presentation of previously unexplored graph data, then share how we define and compute virality on large-scale data. We conclude with the application of such analysis, demonstrating BuzzFeed’s ability to rapidly disseminate critical information to a global audience.

Photo of Adam Kelleher

Adam Kelleher


Adam Kelleher is a data scientist and mathemagician. He has a physics PhD from the University of North Carolina-Chapel Hill.