How did #TheDress gain international attention in just a few hours? In this session, we analyze how shared BuzzFeed content “goes viral.” We begin with a presentation of previously unexplored graph data, then share how we define and compute virality on large-scale data. We conclude with the application of such analysis, demonstrating BuzzFeed’s ability to rapidly disseminate critical information to a global audience.
Adam Kelleher is a data scientist and mathemagician. He has a physics PhD from the University of North Carolina-Chapel Hill.
©2015, O'Reilly Media, Inc. • (800) 889-8969 or (707) 827-7019 • Monday-Friday 7:30am-5pm PT • All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners. • email@example.com
Apache Hadoop, Hadoop, Apache Spark, Spark, and Apache are either registered trademarks or trademarks of the Apache Software Foundation in the United States and/or other countries, and are used with permission. The Apache Software Foundation has no affiliation with and does not endorse, or review the materials provided at this event, which is managed by O'Reilly Media and/or Cloudera.