Being a data scientist is enough to get you hired, promoted and loved in many businesses. But if you want to get close to the real decision making in creative businesses, this is far from sufficient. Drawing lessons from successes and failures in the music industry, book publishing and TV, David Boyle will share five lessons that are essential if you’re to use data to make a difference in creative businesses. How did an iconic rapper come to fall in love with a clustering algorithm? How did data expose huge unrealized opportunities for a TV show, even after more than 50 years of success? How did data show one household name author the failings of the publishing business model? How did a rank chart inspire a household name DJ to change musical direction? And what lessons should you learn from these examples? Come along and find out!
David Boyle is passionate about helping businesses to build analytics-driven decision making to help them make quicker, smarter, and bolder decisions. Previously, he built global analytics and insight capabilities for a number of leading global entertainment businesses covering television (the BBC), book publishing (HarperCollins Publishers), and the music industry (EMI Music), helping to drive each organization’s decision making at all levels. He builds on experiences working to build analytics for global retailers as well as political campaigns in the US and UK, in philanthropy, and in strategy consulting.
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