With self-driving cars and delivery drones becoming a reality, it’s clear that data is on a relentless march to conquer industries one-by-one. But some industries have been largely successful in fending off the attack: despite shiny case studies of data use that act as decoy flares, in creative businesses like music, books, and television the most fundamental decisions are still made using gut instinct (or ‘skills and judgment’). Are creative businesses the last battleground for data-driven decision making? Drawing lessons from successes and failures in the music industry, book publishing, and TV, David Boyle will argue for a negotiated settlement in the war between data and creative, and show how long-term and mutually beneficial peace can work.
David is passionate about helping businesses to build analytics-driven decision making to help them make quicker, smarter and bolder decisions. He leads customer strategy and insights at Harrods, the biggest and most iconic department store in Europe. He has previously built global analytics and insight capabilities for a number of leading global entertainment businesses covering television (the BBC), book publishing (HarperCollins Publishers) and the music industry (EMI Music), helping to drive each organization’s decision making at all levels. He builds on experiences working to build analytics for global retailers as well as political campaigns in the US and UK, in philanthropy and in strategy consulting.
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