Presented By O'Reilly and Cloudera
Make Data Work
Feb 17–20, 2015 • San Jose, CA
Reena Tiwari

Reena Tiwari
Sr. IT Manager, Cisco Systems Inc.


Reena Tiwari is an IT leader who delivers technology solutions to solve complex business problems. At Cisco, she is leading a Marketing IT team that is responsible for Data, Analytics, Lead Management, Marketing Operations Automation. In this role, she defined a vision and strategy for marketing big data and is leading the execution with Cisco Marketing business and Marketing IT. She understands the value of new technology and how it can transform Cisco’s Marketing Organization to become a data-driven marketing organization.


11:20am–11:50am Wednesday, 02/18/2015
Data-Driven Business Day, Sponsored
Location: LL20 A.
Moderated by:
Arnab Chakraborty (Accenture)
Alexander Prinz (Lufthansa Airlines), Reena Tiwari (Cisco Systems Inc.)
Average rating: **...
(2.33, 6 ratings)
This panel discussion will focus on how organizations can find value, equity and business opportunities in their data supply chain. The modern enterprise data supply chain allows organizations to move, manage and mobilize an ever-increasing amount of data across the organization for consumption by people and things. Read more.
2:30pm–2:40pm Wednesday, 02/18/2015
Location: LL20 A.
Reena Tiwari (Cisco Systems Inc.)
Average rating: **...
(2.71, 7 ratings)
In many organizations, Marketing may be the most impacted by the advent of big data with new data on prospects and customers. New channels, new data types and sources, and new technologies … how did Cisco bring these all together to see a different view of customers? Read more.