Presented By O'Reilly and Cloudera
Make Data Work
Feb 17–20, 2015 • San Jose, CA

Alonzo Canada
Head of Product Design, Interana


Alonzo Canada leads developing new ventures with a particular focus on product strategy and UX development. He mashes up business strategy and human-centered design to craft product vision and execute against it. He uses strategy formation, customer development, and product design to lead multi-disciplinary teams in designing magical product experiences, viable roadmaps, and sustainable business models.

He likes to speak and write about how to develop user experiences, products, go-to-market strategies, and business models. Alonzo lectures on design strategy and leadership at the Product Design Program at Stanford University. His articles on design and innovation have appeared in BusinessWeek, The Design Management Review, Rotman Magazine, and Forbes. He was once fluent in Japanese, but still holds two Master’s degrees: one in Fine Art from Mills College and one in Product Design from Stanford University.


1:30pm–2:10pm Thursday, 02/19/2015
Design & Interfaces
Location: LL21 E/F
Alonzo Canada (Interana)
Average rating: ***..
(3.89, 9 ratings)
Data products are poised to go mainstream, but only if they are designed well. Most data products are designed by developers for developers. This talk discusses methods from Stanford's D.School used by companies like Yahoo!, Samsung, and Audi to design break-out products. These principles can help developers get beyond technology and design products for everyday users. Read more.