Presented By O'Reilly and Cloudera
Make Data Work
Feb 17–20, 2015 • San Jose, CA
Coe Leta Stafford

Coe Leta Stafford
Design Director, IDEO

Coe Leta is a Design Director at IDEO, Palo Alto where she leads Design Research – IDEO’s human-centered approach of understanding people’s needs, developing insights, and connecting those insights to innovative design solutions for systems, services, products and technology. As a system’s thinker, she’s led design projects across diverse organizations including Microsoft, Hasbro, Sesame Street, Target, Intel, Wells Fargo, eBay, and Government and Healthcare groups. Known for her expertise in digital design, play, education, and data, her work has won international awards and been featured in the New York Times and Wired. Coe Leta has a Ph.D. in Cognition and Development from UC Berkeley and guest lectures at Stanford University’s d.School.


4:00pm–4:40pm Friday, 02/20/2015
Design & Interfaces
Location: LL21 B
Arianna McClain (IDEO), Coe Leta Stafford (IDEO), Kevin Ho (IDEO)
Average rating: ****.
(4.67, 6 ratings)
IDEO's Hybrid team brings all the design tools from IDEO's product design process to work with clients on data oriented projects. The team will share elements of their process and case studies to show how incorporating human-centered techniques from design can improve data as an input to decision making. Read more.