Presented By O'Reilly and Cloudera
Make Data Work
Feb 17–20, 2015 • San Jose, CA
Mark Madsen

Mark Madsen
Fellow, Teradata

Website | @markmadsen

Mark Madsen is president of Third Nature, a technology research and consulting firm focused on business use of data and analytics. Mark is an award-winning author, architect and CTO whose work has been featured in numerous industry publications. For more information or to contact Mark, follow @markmadsen on Twitter or visit http://ThirdNature.net

Sessions

9:00am–5:00pm Wednesday, 02/18/2015
Data-Driven Business Day
Data-Driven Business Day
 Location: LL21 C/D
Alistair Croll (Solve For Interesting), Cait O'Riordan (Financial Times), Lutz Finger (LinkedIn), Kuang Chen (Captricity), Emi Nomura (Jawbone), AJ Loiacono (Truveris), Rosie Atkins (Groupon), Anne Johnson (Credit Suisse), Jerry Overton (DXC), Ann Johnson (Interana), Mark Madsen (Teradata), Leah Hunter (Tech Journalist), Ellen Friedman (Independent), India Swearingen (United Way of the Bay Area), Satyam Priyadarshy (Halliburton), Joerg Blumtritt (Datarella)
Average rating: ***..
(3.50, 18 ratings)
All-Day: For business strategists, marketers, product managers, and entrepreneurs, Data-Driven Business looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today's thorniest business problems with Big Data. It's the missing MBA for a data-driven, always-on business world. Read more.
9:10am–9:30am Wednesday, 02/18/2015
Don't Let Data Get in the Way of a Good Story
Data-Driven Business Day
 Location: LL20 A.
Mark Madsen (Teradata)
Average rating: ***..
(3.57, 7 ratings)
Storytelling is not about raising someone’s IQ, it’s about raising their blood pressure. Stories engage emotions rather than intellect, making “storytelling with data” a poor metaphor for data visualization when our goal is to communicate clearly. Read more.