Presented By O'Reilly and Cloudera
Make Data Work
Feb 17–20, 2015 • San Jose, CA

Big Data Impacts Marketing Productivity at Cisco

Reena Tiwari (Cisco Systems Inc.)
2:30pm–2:40pm Wednesday, 02/18/2015
Location: LL20 A.
Average rating: **...
(2.71, 7 ratings)
Slides:   1-PPTX 

In many organizations, Marketing may be the most impacted by the advent of big data with new data on prospects and customers. New channels, new data types and sources, and new technologies … how did Cisco bring these all together to see a different view of customers? Learn how Cisco leveraged machine learning to understand contact behavior and create “no-touch” leads, ultimately accelerating sales and marketing productivity and lead conversion.

This talk is sponsored by Accenture

Photo of Reena Tiwari

Reena Tiwari

Cisco Systems Inc.

Reena Tiwari is an IT leader who delivers technology solutions to solve complex business problems. At Cisco, she is leading a Marketing IT team that is responsible for Data, Analytics, Lead Management, Marketing Operations Automation. In this role, she defined a vision and strategy for marketing big data and is leading the execution with Cisco Marketing business and Marketing IT. She understands the value of new technology and how it can transform Cisco’s Marketing Organization to become a data-driven marketing organization.