Presented By O'Reilly and Cloudera
Make Data Work
Feb 17–20, 2015 • San Jose, CA

Hiding the Elephant - How Big Data Apps Make Magic While Hiding Hadoop

Ross Fubini (Canaan Partners), Ari Gesher (Kairos Aerospace), Wei Zheng (Trifacta), Omer Trajman (ScalingData), Sylvain Le Borgne (Havas Media)
10:40am–11:20am Thursday, 02/19/2015
Business & Industry
Location: LL20 BC
Average rating: *****
(5.00, 2 ratings)
Slides:   1-ZIP 

As any given technology becomes adopted by the mainstream, the discussion moves from bits and bytes to a bigger-picture perspective on the value of technology. The best of these technology shift are deeply integrated into products and begin to seem indistinguishable from magic, due to use of their new underlying technology innovation.

Web infrastructure made this transition when we stopped talking about app servers and started talking about the business value and user experience of web sites connecting everyone on the planet. Big Data and Hadoop systems are going through a similar transformation now with applications.

Members of this panel will share learnings from their intimate knowledge of real-world deployments of applications which utilize a rich data infrastructure. The panel will focus on :

• Problem being solved for users
• How the value solution are measure and the benefits from using an updated underlying data system
• A brief mention of tools and infrastructure.

Photo of Ross Fubini

Ross Fubini

Canaan Partners

Ross Fubini joined Canaan Partners’ Menlo Park office in 2012 as a Venture Partner. He focuses on the firm’s enterprise, consumer, and healthcare IT investment efforts.

Before joining Canaan, Ross was a partner at seed-stage technology investment firm Kapor Capital, where he led investments across consumer, enterprise, and health technology. He currently serves as an advisor to Kapor Capital, Palantir Technology, Facebook Causes, and other early stage technology companies.

Previously, Ross was a successful entrepreneur who co-founded and grew CubeTree, a Gartner Visionary enterprise social collaboration company which is used by the Fortune 100 including SAP, Intuit, and Houghton Mifflin Harcourt. CubeTree was acquired by SuccessFactors (NASDAQ:SFSF) in 2010 where he then served as a vice president.

Prior to that, Ross was Sr. Director of Engineering at Symantec, where he owned product development for Symantec/Brightmail Messaging Security anti-spam, anti-virus, and content filtering product lines serving 70,000 customers, protecting 100s of millions of email boxes, and delivering $300M+ revenue/year. Before joining Symantec, Ross held technical leadership roles at BEA/Plumtree, TellMe Networks, and Netscape.

Ross is also an active board member of the Level Playing Field Institute (LPFI), a non-profit that promotes innovative approaches to fairness in education and the workplace. He is an avid triathlete, marathon runner, and Ironman competitor. He holds a B.S. in engineering and art from Carnegie Mellon University.

Photo of Ari Gesher

Ari Gesher

Kairos Aerospace

A software/systems engineer with a lot of experience building big, real-world systems.

Photo of Wei Zheng

Wei Zheng


As VP of Products, Wei combines her passion for technology with experience in Enterprise Software to define and shape Trifacta’s product offerings. Having founded several startups of her own, Wei believes strongly in innovative technology that solves real world business problems. Most recently, she led product management efforts at Informatica, where she helped launch several new solutions including its Hadoop and data virtualization products.

Photo of Omer Trajman

Omer Trajman


Omer brings fifteen years of front-line business and technical experience, having been responsible for some of today’s largest modern database management system deployments. He most recently served as Vice President of Field Operations at WibiData, building the sales and marketing teams. Omer was previously Vice President of Technology Solutions at Cloudera, focusing on Cloudera’s technology strategy and communication. He worked with customers and partners to identify where Big Data technology solutions can address business needs. Prior to this role, Omer served as Vice President of Customer Solutions at Cloudera, which included responsibility for Cloudera University, Cloudera’s Architectural Services and Cloudera’s Partner Engineering team. As the authority in Apache Hadoop related training and certification, pioneer of the Zero to Hadoop deployment process and leader in Hadoop ecosystem integrations, Customer Solutions ensured the successful launch of some of the largest and most complex Hadoop deployments across industries.

Sylvain Le Borgne

Havas Media

Sylvain joined Havas Media in 2011 to lead the company’s big data efforts. Recognized for his expertise in online marketing and data driven systems, Sylvain develops and implements client solutions for Artemis, Havas Media’s proprietary data-driven-support platform. Among his responsibilities are defining and implementing Havas Media data strategy, especially in the big data field. He also manages the Artemis team while acting as a global liaison throughout the Havas network.

Sylvain taps into his technology and business development expertise to increase the reach of the Havas Media data practice internally and externally. He also contributes to new business efforts by leveraging the company’s data platforms, partnerships and technical expertise.

In 1998 Sylvain created the web agency, Adream. In 2000, he launched the French celebrity news website, Actustar. In 2006, Sylvain joined Hi-Media after this leading French digital advertising network acquired his companies. As the Comclick International Director for Hi-Media, he developed performance digital ad networks across Europe, Asia and South America. In 2008, Sylvain founded Adledge, a comprehensive advertising data collection and management platform. Adledge was shortlisted as one of the hottest companies of the year at the Festival of Media in Montreux.

Sylvain has a degree from Audencia Nantes, and an MBA from Bowling Green State University (Ohio), with a specialization in Management of Information System. He is married and has two children.