Presented By O'Reilly and Cloudera
Make Data Work
Feb 17–20, 2015 • San Jose, CA

Helping the Republican Party Use Data and Engineering to Win the US Senate

Azarias Reda (Republican National Committee )
11:30am–12:10pm Friday, 02/20/2015
Business & Industry
Location: LL20 BC
Average rating: ***..
(3.80, 5 ratings)

In the 2014 election cycle, the Republican National Committee spent a significant amount of resources on engineering and data science to help GOP senate candidates across the country. As the first ever Chief Data Officer of the RNC, I led this effort. In this talk, I will discuss some of the lessons learned helping the Republican Party use data and engineering in the effort to win a historic majority in the US Senate.

Over the last year and half, we built the data engineering practice within the Republican National Committee from scratch. At Strata last year, we were still building out the team and recruiting engineers and data scientists to come join our project. We have since come a long way — conducting weekly field experiments in 22 states, retraining 9 different voter behavior models in each state every week, and making this data available through our data platform to power a number of applications that eventually drove over 30 million voter contacts.

Azarias Reda

Republican National Committee

Azarias is the first ever Chief Data Officer of the Republican Party. He earned his PhD in computer science from the University of Michigan, and previously founded Meritful – an enterprise software startup based in Austin. Prior to Meritful, Azarias worked in the search and network analytics group at LinkedIn where he built Metaphor, the search recommendation engine used by LinkedIn search. Azarias was born in Ethiopia and currently lives in Washington DC.

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Picture of Jo Ramos
Jo Ramos
02/26/2015 1:56am PST

It was a pleasure to attend your session. Any possibility that you can share the slides you presented?