Presented By O'Reilly and Cloudera
Make Data Work
Feb 17–20, 2015 • San Jose, CA

Data Scientists and Lawyers - a Marriage made in Silicon Valley

Laura Fennell (Intuit), Bill Loconzolo (Intuit)
10:40am–11:20am Thursday, 02/19/2015
Law, Ethics & Open Data
Location: LL21 B
Average rating: *****
(5.00, 5 ratings)
Slides:   1-PPTX 

In this talk, we offer a vision for responsible data-driven innovation and experimentation based on lessons from recent public controversies and processes developed over Intuit’s 30-year history dealing with sensitive financial customer data.

Intuit has turned the typical data-legal model on its head, with the Data Engineering & Analytics team reporting to the Legal department with the specific goal to accelerate data-driven product innovation. We’ll discuss the ways that companies can use this and other approaches to practice responsible big data innovation that earns user trust over time, achieving long-term growth and amazing user experiences. Not only is this good for business, but it also enables the creation of technology that improves people’s lives, supporting a society built on trust between people and the technology they use.

Specifically, Laura Fennell, Intuit’s General Council, and Bill Loconzolo, VP of Intuit’s Data Engineering & Analytics team will share their experiences on:
*Developing data stewardship principles inside and outside company walls to make ethical decisions
*How Legal & Data can work together to get to yes
*How to accelerate data-driven innovation while maintaining a high degree of customer trust
*Bumps (learnings) along the way

Photo of Laura Fennell

Laura Fennell


Laura Fennell is senior vice president, general counsel and secretary, leading Intuit’s legal, corporate affairs, information and physical security, privacy, and data services teams.

Before joining Intuit in April 2004, Fennell served as Sun Microsystems’ vice president of corporate legal resources and acting general counsel, directing the company’s legal staff of more than 250 people. During 11 years at Sun, she was also responsible for the company’s corporate and securities law compliance and the Office of the Secretary of the Board of Directors.

Previously, Fennell was an associate attorney at Wilson Sonsini Goodrich and Rosati, where her practice included public offerings, mergers and acquisitions, private financings and public and private company representation.

She sits on the board of directors of the Children’s Discovery Museum of San Jose, providing learning and discovery opportunities for children, families and schools.

Fennell earned her law degree from Santa Clara University and received her bachelor’s degree in business administration from California State University, Chico.

Photo of Bill Loconzolo

Bill Loconzolo


Bill Loconzolo is the Vice President of Data Engineering for product analytics across Intuit. His team is focused on creating and scaling data products that leverage the collective data of 50 million customers to provide them with unique data-driven insights and product experiences that help them simplify the business of life.

Prior to his role in Data Engineering, Bill was the VP of Product Development for Intuit’s Health Division that was focused on changing the way patients interact with their physicians, providers and health plans through the use of data. He joined Intuit in 2009 with the acquisition of Medfusion, where he served as CTO.

Prior to Medfusion, Bill was the CTO at Perfomix Technologies where he led the team responsible for Performix 4, which was awarded TMC’s 2006 Product of the Year. Other experience includes: Senior Architect at Nokia where he designed and implemented Nokia’s Multimedia Messaging Service (a server-side software platform used by many of the world’s largest communications providers); and VP of Engineering at TeleGea, a telecommunications carrier provider that offered an enterprise software platform for process automation and back office integration.

Bill earned his bachelor of science in electrical engineering from Northeastern University. He is a frequent speaker at industry events and has published several software architecture papers. Currently he holds a US patent on image processing and has US patents pending in the areas of VoIP services and data mart transformations, and performance management business process reconciliation.