Consumers are now widely adopting wearable technology – consulting firm Deloitte predicted there will be 100 million wearable cameras, smartwatches, fitness trackers and other gadgets on the market by 2020. But with this mass adoption of wearable devices, comes a new data ecosystem that must be protected. Wearables are opening up new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Someone’s heart rate, blood pressure, finances, demographics and daily routine including exercise habits and commuting patterns are being collected and used to improve everyday life.
That’s why embracing the protection of this new, intricate data ecosystem is imperative to the success of wearable industry. By effectively addressing the security vulnerabilities, privacy concerns and regulation issues that come with the evolving wearable industry, this brave new world can be enjoyed by all.
Gary Davis is Chief Consumer Security Evangelist. Through a consumer lens, he works closely with internal teams to drive strategic alignment of products with the needs of the security space. Gary also oversees McAfee online safety education to educate businesses and consumers by distilling complex security topics into easily understandable and actionable advice. During his 5+ years at McAfee, he has held leadership roles in the consumer and enterprise divisions where he has helped shape various product portfolios and strategic direction along with advocating for cybersecurity education. Gary has appeared on several business, security and consumer lifestyle media outlets, including CNBC, NBC, FOX, and CBS Bay Area stations; and quoted in the New York Times, Wall Street Journal, CNN, Forbes, TIME Magazine, MSNBC, PC Magazine, CNET, CSO Magazine, and PC World. Prior to joining McAfee, he held senior management positions for more than 15 years in technology companies. Gary serves on the board of directors of the National Cyber Security Alliance (NCSA). Social Media: @GaryJDavis / McAfee Blog.
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