Presented By O'Reilly and Cloudera
Make Data Work
Feb 17–20, 2015 • San Jose, CA

Forget the Valley: Middle America Is Where Data Is Having Its Biggest Impact

Matt Asay (AWS)
1:30pm–1:50pm Friday, 02/20/2015
Connected World
Location: LL21 C/D
Average rating: ****.
(4.33, 3 ratings)

Most Hadoop jobs can be found in Silicon Valley, where “The best minds of [a] generation are thinking about how to make people click ads,” to quote Jeff Hammerbacher. As he also said, “That sucks.”

While Hadoop jobs revolve around Silicon Valley, Big Data innovation is anything but a Silicon Valley phenomenon. In fact, if you want to see entire industries changed through data, go to Middle America.

This session will detail some of the world’s most innovative, real-world applications and how old-school enterprises are reinventing themselves using modern data infrastructure like Hadoop and NoSQL databases. Examples will include examples from agriculture, manufacturing and retail.

Photo of Matt Asay

Matt Asay


Matt Asay has been involved with open source since 1998, and is one of the industry’s leading open source business strategists. Asay is a regular columnist for ReadWrite, TechRepublic and InfoWorld. Asay is vice president of community at MongoDB, Inc. With more than a decade in open source, Asay has served as VP of business development at real-time analytics company Nodeable (acquired by Appcelerator in October 2012); VP of business development at mobile HTML5 start-up Strobe (now part of Facebook); chief operating officer at Canonical, the Ubuntu Linux company; GM, Americas and VP of business development at Alfresco; and part of the team that helped put Novell on its open source track. Asay is an emeritus board member of the Open Source Initiative (OSI) and earned his juris doctorate at Stanford, where he focused on open source and other IP licensing issues.

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Myles Gartland
02/20/2015 6:15am PST

Do you have your slides to share?