Mar 15–18, 2020

Navigating compliance in the future of the mobility while protecting driver privacy

Lisa Joy Rosner (Otonomo)
4:15pm4:55pm Wednesday, March 18, 2020
Location: LL20C
Secondary topics:  Security and Privacy

Who is this presentation for?

Non-technical or Business audience

Level

Non-technical

Description

Evolving privacy regulations and complex policies like GDPR impact all industry verticals. Businesses from airlines to location data vendors struggle to comply with new data protection requirements, and over $60 million in fines have been doled out for GDPR violations alone.

Lisa Joy Rosner discusses different types of connected car data, existing and upcoming privacy regulations, compliance strategies, and the emerging services that will be most important to connected car drivers.

The automotive sector in particular faces unique compliance challenges when compared to other connected technologies. Unlike mobile phones or other consumer electronics that have a single user, a car will typically have multiple drivers throughout its lifetime. Because of policies like GDPR, each driver needs to individually accept privacy policies for all available services separately. As privacy regulations expand, new solutions to manage user consent and privacy will be required to keep drivers safe and secure.

Before vehicle manufacturers and original equipment manufacturers (OEMs) can individualize services and leverage connected car data for customer applications such as usage-based insurance and predictive maintenance, they need to balance the benefits afforded by data innovations with a litany of privacy concerns. A solid, personalized privacy strategy should be implemented to remain compliant with GDPR or other privacy regulations as well as offer users transparent customer experience. As new privacy regulations are introduced, especially 2020’s CCPA, developers should consider hurdles like this as they decide how to manage telematics data.

Prerequisite knowledge

  • A working knowledge of data services platforms and new automotive technology use cases (e.g., usage-based insurance, predictive maintenance, parking solutions)
  • Familiarity with data protection and privacy regulations like GDPR and CCPA

What you'll learn

  • Understand the different types of connected car data and the importance of neutrality in management and distribution
  • Discover strategies to protect driver privacy, build trust, and remain compliant to regulations
  • Establish expectations for the upcoming CCPA regulation and developments in other states
  • Identify the effect of data compliance on emerging forms of transportation forms like autonomous vehicles and shared fleets and various uses cases for connected car data
Photo of Lisa Joy Rosner

Lisa Joy Rosner

Otonomo

Lisa Joy Rosner is the CMO at Otonomo, an automotive data services platform, where she drives global development of the company’s marketplace. She’s an an award-winning and patented executive with over 20 years of experience marketing big data and analytics solutions at both public and startup technology companies. Previously, Rosner was CMO at Neustar, leading a major brand transformation as the company entered into the security and marketing data services markets; launched social intelligence company, NetBase, where she worked with 5 of the top 10 CPGs as they adopted a new approach to real-time marketing; was vice president of marketing at MyBuys (sold to Magnetic); was vice president of worldwide marketing at BroadVision; and held positions at data warehousing companies Brio (sold to Hyperion), DecisionPoint (sold to Teradata), and Oracle. Lisa Joy was named a 2013 Silicon Valley Woman of Influence, 2014 B2B Marketer of the Year by the Sage Group and Wall Street Journal, and was a Top 100 Women in Marketing honoree by Brand Innovators in 2015. She’s been a guest lecturer at the Hass School of Business, the Tuck School of Business, and Stanford University. She earned a bachelor’s degree (sum cum laude) in English literature from the University of Maryland. She sits on the marketing advisory board of Mintigo, The Big Flip, Fyber, and PLAE Shoes, and the board of trustees for UC Merced. She’s the mother of four young children.

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