April 6, 2011
Choose Your Time Zone9:00am - 11:30am
US Pacific Daylight Time

Location: Online, from the comfort of your desk.

Includes access to the recorded sessions after the live event.

Strata Conference

September 19-21, 2011
New York, NY

Strata Conference

February 28-March 1, 2012
Santa Clara, CA

O'Reilly Strata Online Conference
Toward the Data-Driven Enterprise

Agenda/Schedule | Discounts | Program Committee

O'Reilly Strata Online is a fast-paced, web-based conference series tackling the impact of a data-driven, always-on world. It combines thorough tutorials, provocative panel discussions, real-world case studies, and deep-dives into technology stacks.

In the first O'Reilly Strata Online event, we'll take a look at the business side of data. We'll see how information—and the ability to put it to work—will shape tomorrow's markets. We'll look at building a data supply chain, the controversy of data ownership, unlocking geographic patterns in in-house data, and how financial and consumer businesses will be transformed by tomorrow's real-time, always-on world.


Speaker: Gavin Starks (Open Data Institute)
Data is the raw material for tomorrow's business. And just like any manufacturing process, transforming and refining that raw material is key to unlocking its value. This opening session looks at the creation of the data supply chain, from collecting and cleaning various data sources, to correlating and analyzing them, to delivering them when and where they're needed.
Speakers: Jeff Jonas (IBM), Chris Thorpe (Artfinder), Benjamin Hayes (Accenture)
In the world of Big Data, nothing's more controversial than ownership. Some data is best shared; other information loses value as it leaks. Benjamin Hayes, Accenture's data compliance lead, will discuss this hot topic with experts from the frontlines of the debate.
Speaker: Peter Laird (Tendril)
We're connecting the world. Not just people: we're checking into places, putting chips in cars, measuring houses, tracking food, and instrumenting every aspect of our lives. Tendril's Peter Laird takes us on a tour of the Internet of Things, showing us how in a few short years Big Data will be inextricably linked to every transaction in every industry.
Speaker: Steve Hirsch (NYSE Euronext)
Financial markets run on data. In this session, Steven Hirsch of NYSE Euronext looks at how financial information flows through some of the largest trading centers on the planet, where accuracy is everything and transaction speed is measured in microseconds.
Speaker: Ian White (Urban Mapping, Inc)
Location, location, location. From maps to satellites to tagged images, it's never been this easy to infuse location into data. Urban Mapping's Ian White looks at the technology stack enterprises use to link in-house intelligence with geographic systems, giving them immediate insight into their channels, customers, partners, and competitors.

The entire conference will be recorded and made available to attendees free of charge afterwards.


All O'Reilly Strata in-person Conference alumni will receive an email containing a 20% discount code to the Strata Online Conference (happening April 6, 2011), which will be emailed to you. If you do not receive your email invitation to the April 6 Strata Online Conference with the discount code by March 10, 2011, please send a message to

NOTE: If you have already purchased a Strata All Access or Online Access pass, you will be automatically registered for this Online Conference, approximately within the week. You will receive both a confirmation email for your registration, as well as follow up reminder emails between now and April 6. If you have any questions or concerns regarding your registration confirmation, please send a message to

Sponsorship Opportunities

A limited number of sponsorship opportunities are available for Strata Online Conference. To sponsor Strata Online Conference and for general sponsorship information, contact Susan Young at

Strata Online Program Chair

Alistair Croll Alistair Croll
is the principal analyst at Bitcurrent, a research firm focused on emerging technologies; a founding partner of startup accelerator Year One Labs; an executive at CloudOps; an advisor to various technology venture firms; the creator of the Bitnorth conference; and the founder of the Human 2.0blog on emerging technologies.

Prior to Bitcurrent, Alistair co-founded startup accelerator Rednod; web performance management firm Coradiant, and Networkshop, a research firm. He has also worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology.

Alistair coordinates content for a variety of prominent technology events, and chairs the O'Reilly Strata Conference with Edd Dumbill. He is a frequent contributor to a range of technology publications and blogs. He has taught at industry conferences such as Web2Expo, IGT, Interop, Structure, Enterprise 2.0, Velocity, Mesh, and eMetrics. He is also the co-author of Web Operations (2010, O’Reilly), Complete Web Monitoring (2009, O’Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall).

Questions? Please send an email to

Register Now for Strata Online!