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Dan Saffer

Dan Saffer
CEO, Saffervescence Inc.

Website | @odannyboy | Attendee Directory Profile

The son of a plumber and a psychologist, Dan feels the interaction design he does is a little bit of both. Since 1995, he’s designed everything from websites to consumer electronics to robots. He feels that design isn’t only about problem solving, but about creating a better, more humane, future.

At Smart Design, Dan is one of the directors of the interaction design practice, leading and advising teams to create new interaction paradigms across a wide range of products, spanning both digital and physical. Dan’s insightful, thoughtful approach to design has been captured in the three books he’s written: Microinteractions, Designing for Interaction, Designing Gestural Interfaces, and Designing Devices.


Location: Conference Center - Golden Gate Room
Dan Saffer (Saffervescence Inc.)
Average rating: ***..
(3.50, 2 ratings)
Once you have a prototype, what’s often missing is the polish that will turn your idea into a product that people will actually use and love. It’s the small details, the microinteractions, that enable the kind of positive attention and adoption that companies like Flip and Nest received. Read more.
Office Hours
Location: O'Reilly Booth (Table D)
Dan Saffer (Saffervescence Inc.)
How can you to move from clunky proof-of-concept to an elegantly designed connected device that will provide moments of delight? As the director of Smart Design’s interaction design practice (and author of O’Reilly’s Microinteractions), Dan will talk to you about the small details that help make your product successful. Read more.