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Anna Shaw

Anna Shaw
Director, Digital Experiences, Smart Design

Website | @annakshaw | Attendee Directory Profile

Anna creates compelling, resonant user experiences that truly work. Anna has spent over 15 years developing and extending brands across a myriad of markets and touchpoints including digital products, design language systems, packaging and onscreen platforms. Whatever the medium, she focuses on visionary expressions that connect with people while firmly delivering on brand strategy. She is also a champion for Femme Den, Smart Design’s innovation lab focused on women.


Location: Conference Center - Golden Gate Room
Anna Shaw (Smart Design)
Women have been silently dominating the purchase and adoption of technology for 150 years. But myths persist that women lag in their use. That’s because women’s needs take a distinctly different slant than their male counterparts. Understanding those needs and designing for them can activate this often-invisible market and make your hardware/software product a resounding success for all. Read more.
Office Hours
Location: O'Reilly Booth (Table B)
Anna Shaw (Smart Design)
Anna has spent more than 15 years developing and extending brands through compelling user experiences. She’s ready to answer questions about the messy, muddy topic of gender when it comes to designing for women. Find out how to avoid stereotypes, what it takes to design wearables for women, and learn about women’s influence on the connected home. Read more.