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Lauren Von Dehsen is an Experience Design Director at R/GA NY. She has been working with Nike for over 2 years, shaping the digital experience around the Nike+ FuelBand including the new Nike+ FuelBand SE. Previously, she has worked to craft digital experiences for Pharmaceutical, Nutritional and Non-Profit organizations.
Lauren graduated from Carnegie Mellon University with a BFA in Industrial Design & Human-Computer Interaction where her focus was more centered on traditional product design. As a result, Lauren has a deep interest in how digital technology is beginning to break through the two-dimensional screen and converge with the physical world around us.
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