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Andy Carle

Andy Carle
User Experience Architect, Marvell Semiconductor

| Attendee Directory Profile


Andy Carle, PhD
User Experience Architect, Kinoma Software Platform
Marvell Semiconductor, Inc.

Core focus at Marvell:
Andy Carle’s top focus within the Kinoma group at Marvell is new product development and user experience design. He taps his strongly user centered design philosophy to invent new products that solve authentic user needs. As part of this responsibility, he heads prototype engineering, building the “first draft” of new, experimental applications and experiences. Dr. Carle also addresses the empirical aspects of product design by running rigorous user studies for Kinoma. He bridges the gap between computer science and the social sciences.

A vision for the industry’s future:
Dr. Carle proposes that, “The present for Kinoma, and the oncoming trend for our industry, is iterative user-centered design featuring rapid prototyping and frequent testing.” He believes that product development is heading toward shorter cycles of 1) design, 2) prototyping, 3) user testing, 4) redesign, and onward. Pulling in more user feedback more frequently is actually a means of risk mitigation, and it improves products while accelerating the process. The proliferation of 3D printing and related DIY fabrication techniques is making this approach (which emerged over the past decade in software design) practical for all types of product development. Dr. Carle calls on the industry to take advantage of these advances to create exciting new products tailored to specific user tasks. He is passionate about moving past the pervasive but deficient user experience of general-purpose computing platforms, such as smart phones.

Prior to Marvell:
Prior to joining the Kinoma group at Marvell, Andy Carle served as student director for The Berkeley Institute of Design (BiD) at the University of California, Berkeley. At this cross-disciplinary user-centered design lab, Dr. Carle focused his design efforts on problems of educational technology and instructional design. His dissertation describes a design approach and software tool that helps college professors move away from lecture-based curriculum design and toward learner-centric pedagogical techniques such as lab- and studio-based instruction. He also led interaction design for the UC-WISE project, developing a spiritual predecessor to today’s massively open online courses. Additionally, Dr. Carle lead the interaction design efforts on a revamp of the online AP computer science program for the state of California. He continuously applies this academic background to developer education and API usability concerns within Kinoma, as well as supporting the education initiatives of Marvell co-founder and president Weili Dai. Dr. Carle advances the notion that understanding human learning is crucial to good user experience design.

Andy Carle earned his PhD from the University of California, Berkeley in Computer Science with an emphasis in Human-Computer Interaction. He holds a Bachelor of Science degree in computer science with a minor in mathematics from the University of Missouri, Columbia, where he graduated summa cum laude.

On a personal note:
Dr. Carle has always been fascinated by how to make technology more accessible and more useful. In high school programming classes, while classmates made games, he was more interested in adding peripheral features to enhance the player’s overall experience. His focus on the accessibility of technology was sharpened when his mother suffered from severely reduced vision and began relying on assistive technologies to entertain herself and stay in touch with the world. This lead to a core philosophy that guides Dr. Carle’s work: Good design for anyone is good design for everyone.


Location: Conference Center - Golden Gate Room
Andy Carle (Marvell Semiconductor)
Average rating: *****
(5.00, 1 rating)
The gap between strong concept and final product is huge. Tools and methods that help you quickly create dynamic prototypes are critical for competitiveness in the evolving IoT marketplace. We’ll present our approach to co-designing hardware and software, and share lessons learned developing an open source prototyping kit to help inventors rapidly design and test new consumer electronics. Read more.