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How Lockitron Successfully Raised $2.2 Million on Its Own Crowdfunding Platform and How You Can Too

Cameron Robertson (Lockitron)
Companies
Location: Fire House

Entrepreneur Magazine recently profiled the 100 most successful crowd funding campaigns in the last year. Two of the top five hardware campaigns launched on a self-hosted platform. In this session, learn how companies like Lockitron, Tile, Soylent, Thalmic, and Coin were able to take advantage of self-hosting to raise millions in pre-orders and why others are turning to solutions like these.

Crowd-funding and pre-sales have become the go to market strategy for the latest generation of hardware startups. With a good launch, hardware companies can go from zero to millions of dollars in revenue overnight. As the crowdfunding market has matured, stratification has appeared within the community with more niche crowdfunding platforms emerging on one end of the spectrum and larger self-hosted, internally developed campaigns coming about on the other.

If you are planning to build a hardware company, you know that the launch can make or break your prospects. So how do you weigh the benefits of various crowd-funding platforms, balance your resources, and make it through the pre-launch checklists to showcase a quality product that resonates with the world?

Join Cameron Robertson to focus specifically on the crowd-funding dilemmas founders face, learn the criteria for selecting a platform that will maximize outreach, gather insight for creating a product video that pops, and outline strategies for converting launch day visitors into long-term customers. This presentation will also highlight the Lockitron’s open sourced crowd-funding platform, Selfstarter, showing how it faltered, where it shined, and who has improved upon it to create the next wave of crowdfunding.

Photo of Cameron Robertson

Cameron Robertson

Lockitron

Cameron is CEO and co-founder at Lockitron. Lockitron raised over $2 million through its own independent crowdfunding effort despite being rejected from the Kickstarter platform He believes that contextual computers are taking over the world thanks to experiences like Lockitron which blend together simple hardware and easy to use software into a single utility. Lockitron is shipping to its first backers now. Cameron graduated from the University of Colorado with degrees in history, economics and finance. He grew up taking apart watches, VCRs as well as his first computer, a Macintosh IIcx.