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How Kickstarter Helped Oso Technologies Create a Hardware as a Service Business Model

Eduardo Torrealba (
Location: Conference Center - Golden Gate Room
Slides:   1-PDF 

Hardware companies have traditionally had issues creating reliable revenue streams. The logistical issues surrounding manufacturing, shipping, and inventory make maintaining steady income growth difficult if not impossible for early stage companies. How can hardware companies leverage Internet connectivity to create a more stable revenue streams?

Oso Technologies launched an Internet connected sensor system for home gardeners via Kickstarter in January 2013. Through numerous conversations with landscaping companies around the United States it quickly became apparent that there was a larger market for the product and the data that it could provide service companies.

This session will highlight the lessons that Oso Technologies learned from the landscaping service industry. Eduardo Torrealba will discuss the steps involved in the pivot from consumer facing products to business-centered service offerings.

Photo of Eduardo Torrealba

Eduardo Torrealba

Eduardo Torrealba is the co-founder and CEO of Oso Technologies. During graduate school he worked with four friends to develop a soil-moisture monitoring platform called PlantLink. PlantLink monitors the moisture needs of plants and delivers water on an as-needed basis using smart valves, interconnected sensor systems, and mobile devices. Eduardo received his B.S. in Mechanical Engineering from Baylor University and his M.S. in Mechanical Engineering from the University of Illinois at Urbana-Champaign through a NSF Graduate Research Fellowship. He is currently on a leave of absence from the PhD program at Illinois while developing Oso Technologies.