Hardware, Software & the Internet of Things
June 23–25, 2015 • San Francisco, CA

Startups conference sessions

5:25pm–6:05pm Wednesday, 06/24/2015
Location: Herbst Pavilion
Ben Einstein (Bolt)
Average rating: ****.
(4.50, 16 ratings)
Hardware by the Numbers with Ben Einstein is aimed at painting a rough numerical picture of what starting a scalable hardware business looks like. From team to prototyping, financing, manufacturing, logistics, marketing, retail, and exits, here are some rules of thumb to use when building a physical product business. Read more.
1:15pm–1:55pm Thursday, 06/25/2015
Location: Cowell Theater (Herbst Pavilion)
Kate Drane (Indiegogo), Gavin Fish (Light Harmonic), Peter Hoddie (Marvell), Greg Roberts (Icontrol Networks)
Hardware companies are turning to crowdfunding to directly connect with consumers, gain exposure, and learn their customer needs before moving to full-scale manufacturing. This panel discusses crowdfunding best practices, and presents real case studies that explain how hardware manufacturers have used Indiegogo to create evangelists for their products to get smarter, faster, leaner. Read more.
2:05pm–2:45pm Thursday, 06/25/2015
Location: Cowell Theater (Herbst Pavilion)
Eduardo Torrealba (torrealba.io)
Average rating: *****
(5.00, 2 ratings)
What happens after your product ships and you run out of money? Eduardo Torrealba walks you through the ups and downs of his last company. Get a rare glimpse behind the curtain to learn about how and why a venture-funded hardware startup went out of business. Find out what you can do to avoid a similar fate in your current or future company. Read more.
2:55pm–3:35pm Thursday, 06/25/2015
Location: Cowell Theater (Herbst Pavilion)
Ian Ferguson (Formlabs)
Average rating: ****.
(4.00, 2 ratings)
It's not every day that a hardware startup has success and goes on to grow, expand, and seek more technical and more challenging goals. Learn some of the tools, tricks, and experiences that Formlabs learned the hard way. Live examples of analysis tools we use, firsthand advice on picking a contract manufacturer, and many more topics. Read more.
2:55pm–3:35pm Thursday, 06/25/2015
Location: C 210 (Bldg C)
Katherine Hague (The Blueprint/ShopLocket)
Average rating: **...
(2.55, 11 ratings)
What do you need to know before starting your hardware company? A lot. Hardware is complex and it takes years to build a successful company. We've conducted 120+ interviews with today's top founders in hardware, and share our learnings in a comprehensive guide called the Launch Academy. In this talk we’ll help you cut your learning curve and go from hardware project to thriving hardware company. Read more.
4:35pm–5:15pm Thursday, 06/25/2015
Location: Cowell Theater (Herbst Pavilion)
Fotini Markopoulou (Team Turquoise)
Average rating: ****.
(4.33, 3 ratings)
The internet of things is not going to just be about interacting with data, it will also be a subjective experience. How will we make it the experience we want it to be? Read more.
5:25pm–6:05pm Thursday, 06/25/2015
Location: Cowell Theater (Herbst Pavilion)
Roger Chen (Computable)
Average rating: ****.
(4.25, 4 ratings)
Technology has a long history of boosting productivity by automating away inefficiencies. The rise of robotics and machine learning now enables whole new levels of automation through both hardware and software. Modern businesses are tightly integrating these technologies into their workflows, and it’s helping them win. Read more.