Matthew is a designer and entrepreneur who likes to get his hands dirty in as many places as possible. Currently this means a mix of experience design, service design, and strategy, but in the past he’s designed everything from spatial technology to ski hills.
He is currently a partner at Normative, a Toronto-based design and technology studio that helps companies make their products, services, and experiences relevant and valuable in an increasingly complex world. Over the last ten years, Matthew has lead large design and strategy teams, slept under his desk at successful startups, and tried most of the things he’s been told he couldn’t or shouldn’t. In his free time, he obsesses over soft systems theory, maneuver warfare strategy, urban technologies, and the notion of the hacker family.
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