Hardware, Software & the Internet of Things
June 23–25, 2015 • San Francisco, CA
Normative Normative

Normative Normative
CEO and Design Leader, Normative

Website | @mmilan

Matthew is a designer and entrepreneur who likes to get his hands dirty in as many places as possible. Currently this means a mix of experience design, service design, and strategy, but in the past he’s designed everything from spatial technology to ski hills.

He is currently a partner at Normative, a Toronto-based design and technology studio that helps companies make their products, services, and experiences relevant and valuable in an increasingly complex world. Over the last ten years, Matthew has lead large design and strategy teams, slept under his desk at successful startups, and tried most of the things he’s been told he couldn’t or shouldn’t. In his free time, he obsesses over soft systems theory, maneuver warfare strategy, urban technologies, and the notion of the hacker family.


1:15pm–1:55pm Thursday, 06/25/2015
Location: Herbst Pavilion
Normative Normative (Normative)
Average rating: ***..
(3.50, 8 ratings)
In a world full of networked hardware, the design of software is more important than ever. For design to work at web scale it must move beyond users and screens. The new materials of design aren’t just plastic, pixels, and code; they’re the social and computational fabric of the web: Crowds, algorithms, and the software forms they enable. Read more.