With more than 25 years experience in entrepreneurship, innovation and global marketing, Chris Swearingen is currently leading the SenseAware effort for FedEx. In his role, Chris oversees the US domestic and global rollout of SenseAware. Chris has spent the last ten years at FedEx fulfilling a multitude of marketing, product, and selling roles. Chris was hired by FedEx to launch its entry into NASCAR in 2004. In 2007, he was asked to move to the FedEx Innovation Department to utilize his startup experience on the SensAware project. He was responsible for prototyping various business models, customer deployment, and the day-to-day business operations of SenseAware. Chris’s duties were expanded to include overseeing the SenseAware strategic direction including product development, customer experience, market expansion, and managing the selling efforts of SenseAware.
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