Gwendolyn Graff has worked for the Wrigley Company for 17 years; her first five years were spent at a subsidiary—where she primarily worked on R&D for kids’ bubblegum. Although always product-focused, she has spent a great deal of time in the early development process—ethnography, ideation, focus groups, prototyping, and concept work—helping to form new product ideas/concepts and understanding consumer insights. She has bachelor degrees in chemistry and biology from North Central College in Naperville, Illinois.
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