A high-level strategic thinker leading IDEO’s industrial design program, Design Director Kuen Chang is passionate about a hands-on approach. These days, he finds himself working at the intersection of physical and digital design, often in the health/wellness and consumer markets. Ultimately, with every project, Kuen strives to create brand-defining iconic products and experiences.
Since joining IDEO in 1996, Kuen has helped clients such as Ford, Omron, AT&T, Bayer, Delta, Lilly, SC Johnson, and 3M among many others, develop portfolio-level product innovations that are not only profitable but memorable. A few recent physical/digital crossover projects include a diabetes tracking device, a wearable fitness tracker, and a physical/digital dashboard for Ford. A prolific maker, Kuen’s name can be found on over 40 design and utility patents, and his work has garnered numerous international design awards from the IDSA, ID Magazine, Red Dot, Braun, and the Medical Device Excellence Awards competition. Two of his designs can be found in the permanent collection of the Art Institute of Chicago.
Kuen quickly put his product design bachelor’s degree from the Illinois Institute of Technology’s Institute of Design to good use by starting his career at LG Electronics and Crown Equipment Corporation. In 2006-2008, he took a brief hiatus from IDEO to join Motorola’s Mobile Devices group, where he led the design development of its flagship music mobile phone ROKR E8. When Kuen’s not building products, he can be found scouring eBay to add to his collection of classic mid-century product designs, planting his “digital garden” on Pinterest, or watching a Chicago Bulls game—or all three.
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