Hardware, Software & the Internet of Things
June 23–25, 2015 • San Francisco, CA
Murphy Freelen

Murphy Freelen
Connector. Instigator. Coach., Consultant

Website | @mfreelen

An expert in guiding and growing creative services firms, Murphy provides strategic leadership for global clients by leveraging her deep understanding of clients’ desires and design’s capacity for generating business results. Most recently, at Smart Design, she elegantly and purposefully integrated digital, physical, and brand into compelling and unexpected experiences that elevate people’s daily use of technology. Prior to Smart, Murphy held a variety of roles at frog design, including general manager of frog’s San Francisco studio and director of operations/program management. In her wilder days, she worked at SPY magazine and MCA Records and ran a photo studio. Murphy earned her MBA at The Wharton School at the University of Pennsylvania and her BA from Stanford University.


2:55pm–3:35pm Thursday, 06/25/2015
Location: Herbst Pavilion
Anna Shaw (consultant), Murphy Freelen (Consultant)
Average rating: ***..
(3.57, 7 ratings)
Connected systems within the home should enhance life, not add complexity. But when products don’t consider the dynamics of a busy household—women, men, kids, seniors—they fail. Successful home products are designed for “we,” not “me.” We’ll discuss examples of missed experiences and how extending design principles for women creates smart home products that connect the whole family. Read more.