Hardware, Software & the Internet of Things
June 23–25, 2015 • San Francisco, CA
Anna Shaw

Anna Shaw
Creative Director, consultant


Anna is passionate about making technology accessible for people—recently becoming an expert on how to design meaningful products that appeal to women. As a creative director, she works with clients to create visionary experiences that reinvent businesses, inform new categories, and create differentiation in competitive markets. She has spent more than 15 years developing and extending brands across myriad markets and touch-points including brand strategies, digital products, user experiences, and packaging.


2:55pm–3:35pm Thursday, 06/25/2015
Location: Herbst Pavilion
Anna Shaw (consultant), Murphy Freelen (Consultant)
Average rating: ***..
(3.57, 7 ratings)
Connected systems within the home should enhance life, not add complexity. But when products don’t consider the dynamics of a busy household—women, men, kids, seniors—they fail. Successful home products are designed for “we,” not “me.” We’ll discuss examples of missed experiences and how extending design principles for women creates smart home products that connect the whole family. Read more.