Hardware, Software & the Internet of Things
June 23–25, 2015 • San Francisco, CA

Peter Hoddie
Marvell

As VP of the Kinoma Platform, Peter Hoddie runs the tightly integrated design and engineering team within semiconductor giant Marvell.

In 2002, Peter co-founded Kinoma as a start-up to develop a next-generation virtual software platform. Kinoma products became known for combining a thoughtfully designed user experience with leading-edge technology. Kinoma software was widely deployed by Palm, Sony, and Sling Media. Kinoma was acquired in 2010 by Marvell.

Prior to Kinoma, Peter founded Generic Media (in 2000) to radically simplify both the publishing and viewing of digital media, by introducing the first on-demand, real-time media transcoding server. While at Generic Media, Peter, in partnership with Sony, helped to create the gMovie Player, the leading video technology for Palm handhelds.

For nearly a decade previous to Generic Media, Peter played a central role at Apple as chief QuickTime architect. He defined, built, and promoted Apple’s trailblazing QuickTime technology. While at Apple, he was awarded the designation of Distinguished Engineer for his work.

Peter has contributed to the MPEG-4, JPEG-2000, and SMIL standards. He is named as an inventor on 10 issued patents.

Sessions

1:15pm–1:55pm Thursday, 06/25/2015
Startups
Location: Cowell Theater (Herbst Pavilion)
Kate Drane (Indiegogo), Gavin Fish (Light Harmonic), Peter Hoddie (Marvell), Greg Roberts (Icontrol Networks)
Hardware companies are turning to crowdfunding to directly connect with consumers, gain exposure, and learn their customer needs before moving to full-scale manufacturing. This panel discusses crowdfunding best practices, and presents real case studies that explain how hardware manufacturers have used Indiegogo to create evangelists for their products to get smarter, faster, leaner. Read more.