Hardware, Software & the Internet of Things
June 23–25, 2015 • San Francisco, CA
Greg Roberts

Greg Roberts
Vice President, Marketing, Icontrol Networks

Website

Greg Roberts serves as the vice president of marketing for Icontrol Networks. Roberts started with Icontrol in 2006 and leads all marketing and brand initiatives for the company. Roberts’s career features a celebrated track record of leadership and success in strategic branding and management for a range of tech companies. He has been instrumental in the successful launch of numerous consumer and B2B marketing campaigns. During his time at Icontrol, he has driven notable business results focused on customer acquisition and retention, leading to increased market share and international expansion.

Previously, Roberts was vice president of marketing at Helio, a MVNO startup, where he led all marketing initiatives and brand management, and helped expand and broaden the company’s customer portfolio. He also played a critical role in the launch of Helio and Helio Powered By SK Telecom, which received critical acclaim from the industry.

Prior to Helio, Roberts was the vice president of marketing for Disney Mobile, an MVNO project by The Walt Disney Company. He also served as the director of national marketing at SBC Wireless. There, he developed and led award-winning marketing initiatives to help launch Cingular Wireless. Roberts was recognized by Wireless World Magazine and Brandweek for the campaign’s pioneering approaches to youth marketing, which have since been adapted as best practices by the mobile industry.

Roberts began his career with top brand marketing and design companies including The Richards Group, Tracy Locke, DDB Needham, and GSD&M. He received a Master of Arts in communications from Michigan State University and a Bachelor of Arts in business administration from the University of North Texas.

Sessions

1:15pm–1:55pm Thursday, 06/25/2015
Startups
Location: Cowell Theater (Herbst Pavilion)
Kate Drane (Indiegogo), Gavin Fish (Light Harmonic), Peter Hoddie (Marvell), Greg Roberts (Icontrol Networks)
Hardware companies are turning to crowdfunding to directly connect with consumers, gain exposure, and learn their customer needs before moving to full-scale manufacturing. This panel discusses crowdfunding best practices, and presents real case studies that explain how hardware manufacturers have used Indiegogo to create evangelists for their products to get smarter, faster, leaner. Read more.