Hardware, Software & the Internet of Things
June 23–25, 2015 • San Francisco, CA

Pop-up Factory

David Cranor (Solid), Mengmeng Chen (Seeed), Marcelo Coelho (Marcelo Coelho Studio / Alike), Will Walker (Formlabs)
11:45am–12:10pm Wednesday, 06/24/2015
Location: Herbst Pavilion
Average rating: ***..
(3.91, 23 ratings)

Join us for a blow-by-blow description of how we were able to organize six teams across three countries and two hemispheres in a radically collaborative and radically agile product development process to make Solid’s Pop-Up factory demonstration a reality.

Photo of David Cranor

David Cranor


David Cranor is associate chair of O’Reilly Solid. When he isn’t curating conferences, he can be found working as a design/technology consultant on a wide variety of projects ranging from bionic limbs to experiential theater installations. Previously, he cofounded desktop 3D printing company Formlabs. He holds an S.M. degree from the Media Lab at MIT.

Photo of Mengmeng Chen

Mengmeng Chen


Mengmeng Chen is head of the US branch of Seeed Studio, an open hardware innovation platform that helps makers turn their cool ideas into reality. By providing open source hardware products and agile manufacturing services, Seeed pushes the boundaries of making and manufacturing. As head of the US branch, Mengmeng is responsible for cross-functional and cross-border operations between Shenzhen Bay and San Francisco Bay. In addition, she helps tell the story of Seeed for a greater audience. In her past life, Mengmeng worked as a management consultant and business innovation researcher (see her work on Future of Manufacturing). She is passionate about exploring approaches to rethink an industry by empowering individual creativity.

Photo of Marcelo Coelho

Marcelo Coelho

Marcelo Coelho Studio / Alike

Marcelo Coelho’s work is focused on programmable materials and digital fabrication technologies for products, installations, and crowd experiences. Spanning a wide range of media, processes, and scales, his work explores the boundaries between matter and information, fundamentally expanding and enhancing the ways in which we interact and communicate with one another.

Marcelo is currently the creative director at Marcelo Coelho Studio, where he develops innovative and experimental work. Prior to his studio practice, Marcelo Coelho received a Bachelor in Computation Arts with highest honors from Concordia University, and Doctorate in Media Arts and Sciences from the MIT Media Lab, where he continues to be a Research Affiliate.

Marcelo’s creative work has been exhibited internationally, including places such as Ars Electronica, The Corcoran Gallery of Art, Tel Aviv Museum of Art, Design Miami/, The Creators Project, Riflemaker Gallery, Johnson Trading Gallery, MIT Museum, Waddesdon Manor, among others. His work can also be found in private collections including the Maxine and Stuart Frankel Foundation for Art, The Rothschild Collection and the Tech Museum of Innovation. His work has also won several awards, including two Prix Ars Electronica awards, VIDA 16.0 Award, the W Hotels Designer of the Future Award, and Honorable Mention from ID Magazine Design Review. His work has also been published and featured extensively in outlets such as the New York Times, Wired, Fast Company, Financial Times and the Colbert Report, in addition to books and academic peer-reviewed journals.

Marcelo Coelho currently spends his time between the USA and Brazil, developing new personal work, collaborations, and commissions.

Will Walker


We are a passionate team of designers and engineers. We created the Form 1 because we were frustrated in our own creative efforts at how expensive, cumbersome and out-of-reach truly high quality 3D printing has been. Formlabs spun off from the MIT Media Lab in 2011 to develop a high quality, low cost 3D printer that enables designers and engineers to create 3D forms with the touch of a button.