In this session, participants will learn how to productively use iterative prototyping while increasing in resolution, all the while learning from each prototype and getting meaningful feedback from users along the way. Apple and IDEO went through hundreds of foam studies together for the first computer mouse just to establish the appropriate size and feel of the product, much less the engineering functionality. This session will build on other examples of startups that learned from early prototypes and were able to pivot at a lower cost, as well as companies that used video campaigns to communicate effectively. It will break down the different stages of prototyping:
Ryan is the engineering lead at Highway1, a hardware-focused startup accelerator located in San Francisco under parent company PCH International. He is a Mechanical Engineer who came to PCH through its consulting arm Lime Lab, where he developed consumer products for Fortune 500 brands. Previous to PCH, Ryan worked at startups in the cleantech and electric vehicle space where he developed novel powertrain, motor control, and thermal systems. Ryan holds a B.S. in product design from Stanford University.
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