Hardware, Software & the Internet of Things
June 23–25, 2015 • San Francisco, CA

Indiegogo: The feedback channel for your new hardware products

Kate Drane (Indiegogo), Gavin Fish (Light Harmonic), Peter Hoddie (Marvell), Greg Roberts (Icontrol Networks)
1:15pm–1:55pm Thursday, 06/25/2015
Startups
Location: Cowell Theater (Herbst Pavilion)

Prerequisite Knowledge

Basic understanding of crowdfunding.

Description

Hardware companies are turning to crowdfunding to directly connect with consumers, gain exposure, and learn their customer needs before moving to full-scale manufacturing.

This panel discusses best practices in each of these areas, and presents real case studies that explain how hardware manufacturers have used Indiegogo to create evangelists and gain exposure for their products. These include:

  • Marvell, a billion-dollar semiconductor company, launched its product Kinoma Create through Indiegogo to directly connect with the Maker audience
  • Light Harmonic, a startup that caters to audiophiles, released four products through crowdfunding to unlock an army of passionate contributors they called their “Geek Force.”
  • Icontrol, the leading IoT software platform, launched its OpenHome Labs to speed up the go-to-market process for connected device startups, and leverages Indiegogo as its market validation platform.
Photo of Kate Drane

Kate Drane

Indiegogo

Kate Drane is Indiegogo’s hardware category lead. She is responsible for all aspects of business growth for the platform’s design and technology categories, and has led many companies, including Misfit Wearables, Scanadu, and Canonical, to secure funding on Indiegogo.

Photo of Gavin Fish

Gavin Fish

Light Harmonic

According to The Street, Gavin has landed The Big Consumer Tech Lebowski when it comes to raising money through crowdfunding. As VP at Light Harmonic, he raised over $5M in contributions to fund projects for his harware start-up in just 14 months. Two of his campaigns are proudly stationed in Indiegogo’s most successful campaigns of all time; he was the first campaigner in Indiegogo’s history to fund two $1M+ campaigns. As a pilot campaigner, he was also the first to raise more than $1M on Indiegogo’s InDemand platform.

Peter Hoddie

Marvell

As VP of the Kinoma Platform, Peter Hoddie runs the tightly integrated design and engineering team within semiconductor giant Marvell.

In 2002, Peter co-founded Kinoma as a start-up to develop a next-generation virtual software platform. Kinoma products became known for combining a thoughtfully designed user experience with leading-edge technology. Kinoma software was widely deployed by Palm, Sony, and Sling Media. Kinoma was acquired in 2010 by Marvell.

Prior to Kinoma, Peter founded Generic Media (in 2000) to radically simplify both the publishing and viewing of digital media, by introducing the first on-demand, real-time media transcoding server. While at Generic Media, Peter, in partnership with Sony, helped to create the gMovie Player, the leading video technology for Palm handhelds.

For nearly a decade previous to Generic Media, Peter played a central role at Apple as chief QuickTime architect. He defined, built, and promoted Apple’s trailblazing QuickTime technology. While at Apple, he was awarded the designation of Distinguished Engineer for his work.

Peter has contributed to the MPEG-4, JPEG-2000, and SMIL standards. He is named as an inventor on 10 issued patents.

Photo of Greg Roberts

Greg Roberts

Icontrol Networks

Greg Roberts serves as the vice president of marketing for Icontrol Networks. Roberts started with Icontrol in 2006 and leads all marketing and brand initiatives for the company. Roberts’s career features a celebrated track record of leadership and success in strategic branding and management for a range of tech companies. He has been instrumental in the successful launch of numerous consumer and B2B marketing campaigns. During his time at Icontrol, he has driven notable business results focused on customer acquisition and retention, leading to increased market share and international expansion.

Previously, Roberts was vice president of marketing at Helio, a MVNO startup, where he led all marketing initiatives and brand management, and helped expand and broaden the company’s customer portfolio. He also played a critical role in the launch of Helio and Helio Powered By SK Telecom, which received critical acclaim from the industry.

Prior to Helio, Roberts was the vice president of marketing for Disney Mobile, an MVNO project by The Walt Disney Company. He also served as the director of national marketing at SBC Wireless. There, he developed and led award-winning marketing initiatives to help launch Cingular Wireless. Roberts was recognized by Wireless World Magazine and Brandweek for the campaign’s pioneering approaches to youth marketing, which have since been adapted as best practices by the mobile industry.

Roberts began his career with top brand marketing and design companies including The Richards Group, Tracy Locke, DDB Needham, and GSD&M. He received a Master of Arts in communications from Michigan State University and a Bachelor of Arts in business administration from the University of North Texas.