Engineering the Future of Software
Feb 3–4, 2019: Training
Feb 4–6, 2019: Tutorials & Conference
New York, NY

7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems

Vladik Khononov (Naxex)
4:50pm–5:40pm Wednesday, February 6, 2019
Application architecture
Location: Sutton Center/Sutton South
Secondary topics:  Case Study

Who is this presentation for?

Software Architects interested in applying Domain-Driven Design methodology



Prerequisite knowledge

Basic understanding of Domain-Driven Design concepts: Ubiquitous Language, Bounded Context, Subdomains.

What you'll learn

Having a Ubiquitous Language with the business domain experts is most important part Domain-Driven Design. Some parts of the DDD methodology need to be adapted to the current fast changing companies, especially startups. Software design is an ongoing process - it should reflect changes in the business domain of the company.


Turns out Domain-Driven Design works not only for cargo shipping. In this session I’d like to share the story of Plexop. Plexop is a large-scale marketing system that spans over a dozen of different business domains – from management of advertising spaces to sales agents’ commissions. To implement Plexop we had very limited resources and a very short time to market. That’s why we embraced Domain-Driven Design from day one, and boy did it pay out. I will show how DDD allowed us to manage complexities, talk on different strategies for defining context boundaries that we’ve used, and of course, the things that we have learned the hard way – by making our own mistakes.

Photo of Vladik Khononov

Vladik Khononov


Vladik Khononov is a software developer with nearly 20 years of industry experience. He worked for companies large and small, in roles ranging from Software Engineer to Chief Architect. 

Vladik maintains an active media career as a public speaker and blogger. He regularly speaks and writes on topics such as Microservices, Domain-Driven Design, and more. Alongside his media work, Vladik maintains a keen professional interest in Distributed Systems and Software Architecture in general.

When away from work Vladik reads lots of books, runs, and helps troubled animals.

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