Engineering the Future of Software
Feb 3–4, 2019: Training
Feb 4–6, 2019: Tutorials & Conference
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7 years of DDD: Tackling complexity in large-scale marketing systems

Vladik Khononov (DoiT International)
4:50pm–5:40pm Wednesday, February 6, 2019
Application architecture
Location: Sutton Center/Sutton South
Secondary topics:  Case Study
Average rating: ****.
(4.80, 20 ratings)

Who is this presentation for?

  • Software architects interested in applying the domain-driven design methodology



Prerequisite knowledge

  • A basic understanding of domain-driven design concepts (e.g., ubiquitous language, bounded context, and subdomains)

What you'll learn

  • Explore domain-driven design
  • Learn what parts of the DDD methodology need to be adapted to fast-changing companies, especially startups


It turns out that domain-driven design is not just for cargo shipping. Vladik Khononov explains how he and his team embraced domain-driven design (DDD) (with very limited resources and a very short time to market) at Plexop, a large-scale marketing system that spans over a dozen different business domains. Join in to learn how DDD allowed the team to manage business complexities, find out strategies for defining context boundaries, explore lessons learned the hard way, and discover where they had to adapt the DDD methodology to fit the company’s needs.

Photo of Vladik Khononov

Vladik Khononov

DoiT International

Vladik (Vlad) Khononov is a software engineer with over 15 years of industry experience at companies large and small in roles ranging from webmaster to chief architect. A longtime proponent of domain-driven design and evolutionary architecture, Vlad helps companies make sense of their business domains, untangle monoliths, and tackle complex architectural challenges. He maintains an active media career as a public speaker and blogger and has spoken at numerous industry conferences—including O’Reilly Software Architecture, Domain-Driven Design Europe, and NDC Conference—about subjects such as domain-driven design, microservices, and software architecture in general. In addition to his media work, he co-organizes the Domain-Driven Design Israel and Tel Aviv Software Architecture meetup groups. He lives in northern Israel with his wife and an almost-reasonable number of cats.