Engineering the Future of Software
Feb 3–4, 2019: Training
Feb 4–6, 2019: Tutorials & Conference
New York, NY

7 years of DDD: Tackling complexity in large-scale marketing systems

Vladik Khononov (NaXex)
4:50pm–5:40pm Wednesday, February 6, 2019
Application architecture
Location: Sutton Center/Sutton South
Secondary topics:  Case Study
Average rating: ****.
(4.80, 20 ratings)

Who is this presentation for?

  • Software architects interested in applying the domain-driven design methodology



Prerequisite knowledge

  • A basic understanding of domain-driven design concepts (e.g., ubiquitous language, bounded context, and subdomains)

What you'll learn

  • Explore domain-driven design
  • Learn what parts of the DDD methodology need to be adapted to fast-changing companies, especially startups


It turns out that domain-driven design is not just for cargo shipping. Vladik Khononov explains how he and his team embraced domain-driven design (DDD) (with very limited resources and a very short time to market) at Plexop, a large-scale marketing system that spans over a dozen different business domains. Join in to learn how DDD allowed the team to manage business complexities, find out strategies for defining context boundaries, explore lessons learned the hard way, and discover where they had to adapt the DDD methodology to fit the company’s needs.

Photo of Vladik Khononov

Vladik Khononov


Vladik Khononov is chief architect at NaXex. Vladik has nearly 20 years of industry experience at companies large and small in roles ranging from software engineer to chief architect. He maintains an active media career as public speaker and blogger on topics such as microservices and domain-driven design. He also has a keen professional interest in distributed systems, software architecture, and software design in general. In his spare time, Vladik reads lots of books, flies RC aircrafts, helps animals in trouble, and co-organizes the Software Architecture TLV and Domain-Driven Design Israel meetups.