TELUS digital—the in-house agency for Canadian telecommunications company TELUS—serves 12 million Canadians with a team of 260. As TELUS built its digital channel, it accumulated a portfolio of homegrown and off-the-shelf technologies. Eventually, this led to a breaking point, which paved the way for the next evolution of the company’s platform and delivery methods.
In an effort to deliver one-on-one marketing to customers, TELUS digital started from scratch, creating a new content platform: set of centralized tools and services that enables team members to easily add, update, and deliver content (marketing, product, and pricing), including personalization and analytics, across all their digital properties. A cornerstone of this platform is the content infrastructure, which replaced seven preexisting CMSs and content repositories.
Rouven Wessling offers an overview of the platform and explains why TELUS digital chose a content infrastructure over traditional CMS options.
This session is sponsored by Contentful.
Rouven Wessling is a developer evangelist at Contentful in Berlin, Germany. He is passionate about APIs, automation, and finding ways to use those two interests to build absurd things. When he’s not programming, you’re most likely to find Rouven eating cake or running on the streets of Berlin (so he can eat more cake).
Andrew Kumar is Product and Practice Lead in the Platform Technology and Strategy group of TELUS Digital, where his team is currently leading a transformative program around platform development and technology stack unification.
Platforms include content infrastructure, experience design, API and microservices, commerce, performance marketing, test automation, design systems, email, personalization, analytics, AI, and machine learning.
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