Engineering the Future of Software
Feb 25–26, 2018: Training
Feb 26–28, 2018: Tutorials & Conference
New York, NY

Design and interactivity without sacrificing speed

Abby Beck (Google )
3:50pm–4:40pm Wednesday, February 28, 2018
User experience design
Location: Sutton North
Secondary topics:  Hands-on, Overview
Average rating: **...
(2.33, 3 ratings)

Who is this presentation for?

  • UX and web designers

Prerequisite knowledge

  • Experience with UX design or web design (useful but not required)

What you'll learn

  • Learn how to utilize AMP while focusing on design
  • Understand why the AMP Start Project was created and how you can utilize the open source initiative


Web design shouldn’t be hindered by the need for a fast, smoothly loading site. However, all too often, web designers find themselves choosing between prioritizing creative design choices and speed. Google’s AMP (Accelerated Mobile Pages) Project has worked with agencies like MetaLab, North Kingdom, and Grain & Mortar to fix this by creating well-designed AMP pages that take full advantage of AMP’s interactive capabilities. Now anyone can access these AMP page templates from, a library of components and pages all available to download and use across the web. Abby Beck explains how to keep design at the forefront of any web project without sacrificing speed.

Photo of Abby  Beck

Abby Beck


Abby Beck is a senior product designer on the Accelerated Mobile Pages (AMP) team at Google. While she loves everything about design, her passion lies in systems and simplifying complex user needs. A classically trained designer, Abby has worked in the publishing industry in NYC, retail merchandising, and for Bay Area software companies large (Twitter, Pivotal Labs) and small, working on a wide range of problems for a wide range of users, including social networks, marketing products, dev tools, and hardware usage with guides. She has also taught a UX immersive course at General Assembly. Abby holds a degree from the School of Visual Arts.