Engineering the Future of Software
April 2–3, 2017: Training
April 3–5, 2017: Tutorials & Conference
New York, NY

Communicating architecture to business stakeholders

9:00am–12:30pm Monday, April 3, 2017
Business skills
Location: Nassau East/West
Level: Intermediate
Average rating: ****.
(4.20, 10 ratings)

Who is this presentation for?

  • Architects, lead developers, and analysts

Prerequisite knowledge

  • Prior experience evaluating or designing architectures and writing architecture descriptions

Materials or downloads needed in advance

  • A laptop (useful but not required—we will provide case materials in hard copy as well as via a download link.)

What you'll learn

  • Learn why communication about architecture should be done in a language that is tailored to the audience’s needs
  • Explore creative ways to effectively communicate about IT architecture with nonarchitects, dealing with different backgrounds, interests, and skills
  • Discover how to incorporate business aspects in descriptions and visualizations of IT architectures


Not all architecture-relevant decisions are made by architects. Describing software or IT architectures and effectively communicating about architecture to (business) stakeholders is a relevant and important skill, but communicating (about) architecture is hard, especially to nontechnical stakeholders.

Jochem Schulenklopper and Hans-Jürgen Jacobs demonstrate how to (visually) communicate architecture to non-IT stakeholders, sharing relevant theories, techniques, and examples for creating architecture visualizations that are attractive, informative, and easier to understand.

You’ll then apply your newly gained knowledge in an interactive, small-group workshop using a prepared case. You’ll visualize architectural analyses, opinions, or advice, offer possible solutions or migrations, and present your work to non-IT stakeholders. Jochem and Hans-Jürgen then conclude with a review of the visualizations and a reflection on the process creating those visualizations.

Photo of Jochem Schulenklopper

Jochem Schulenklopper


Jochem Schulenklopper is a Netherlands-based IT architect at Xebia, an international IT consultancy company.

Photo of Hans-Jürgen Jacobs

Hans-Jürgen Jacobs


Hans-Jürgen Jacobs is an IT architect at Xebia, an international IT consultancy company based in the Netherlands, where he works with IT organizations to improve their architecting and software delivery capabilities.

Comments on this page are now closed.


Picture of Hans-Jürgen Jacobs
Hans-Jürgen Jacobs | IT ARCHITECT
04/07/2017 11:32am EDT

Hi Russell, i’ve created a new link:
This one will expire April 11.

04/07/2017 9:48am EDT

Can you extend the lifetime of the link please?

Dropbox is banned on the cooperate network.

I am flying home today where I will be able to get to another computer.



Picture of Hans-Jürgen Jacobs
Hans-Jürgen Jacobs | IT ARCHITECT
04/03/2017 7:42am EDT

You can download the case and slides from: (link will expire April 5).

Haseeb Mohammed Afsar | SOFTWARE ARCHITECT
04/03/2017 7:12am EDT

Can you please share the slides?