Engineering the Future of Software
16–18 October 2017: Conference & Tutorials
18–19 October 2017: Training
London, UK
Joel Crabb

Joel Crabb
Vice President, Architecture, Target

Website | @joelcrabb

Joel Crabb is the vice president of architecture and the chief architect at Target, where he has brought a platform mindset to the company’s software engineering teams and created a platform architecture wherein data and business processes are presented through platform APIs that serve the entire enterprise. Joel has over 20 years of experience building large-scale applications, both business and consumer facing. Previously, he was the chief architect at Best Buy, where he replatformed the company’s digital channel into a cloud-based distributed system to support growth from $1.8B to $5.1B in revenue over four years.


10:4512:15 Monday, 16 October 2017
Distributed systems
Location: Buckingham Room - Palace Suite Level: Advanced
Secondary topics:  Case Study
Joel Crabb (Target)
Average rating: ****.
(4.82, 11 ratings)
The retail landscape for brick and mortar companies transitioning to digital is incredibly complex. Saddled with extensive legacy systems that impinge rapid development capabilities, retailers need an architecture that melds the new with the old. Joel Crabb shares a platform architecture for retailers to compete in this new world. Read more.