Engineering the Future of Software
29–31 Oct 2018: Tutorials & Conference
31 Oct–1 Nov 2018: Training
London, UK

Shaping and Communicating Architectural Decisions

Seth Dobbs (HS2 Solutions)
9:0012:30 Wednesday, 31 October 2018
Leadership skills
Location: Blenheim Room - Palace Suite Level: Beginner
Secondary topics:  Best Practice

Who is this presentation for?

Architects, Tech Leads

Prerequisite knowledge

Attendees should have some working experience as a technical lead or architect.

Materials or downloads needed in advance


What you'll learn

Attendees will learn a process and strategy for effectively shaping and communicating architecture to meet the needs of different stakeholders, such as the development team, project managers, business owners, and designers. They will also learn various techniques for clearer communication and handling conflict.


Success as an architect comes from more than technical expertise and solid ideas. It’s a leadership role which requires effective communication to succeed, a challenge which is made more difficult by the ecosystem that the architect works in. We need to get input from and communicate our thoughts to a wide range of stakeholders, including business representatives, project managers, development team members, and designers.

This tutorial is for architects and tech leads that have trouble getting their development team to buy into their approach, challenges with having the issues they bring to the business owner being shot down, and disconnects with the design team resulting in being given designs that can’t be built on time and on budget. It will help give you the tools and strategies to become a more effective communicator by discussing:

  • The role of architects and tech leads and what we need to communicate
  • Our different stakeholders and what they need to know
  • A process for shaping and communicating solutions
  • Different communication (and listening) styles and how to effectively alter your style to be better heard
Photo of Seth Dobbs

Seth Dobbs

HS2 Solutions

Seth Dobbs is the vice president of engineering at HS2 Solutions, where he directs the development of ecommerce, web, and mobile applications, digital transformations, and other solutions for numerous clients ranging from small startups to companies such as Domino’s Pizza, Zipcar, and HNI. This work includes architecting an ecommerce system that grew to be the fourth largest transactional commerce system on the internet. Seth sets the technology direction at HS2 Solutions and drives the technical skill development by organizing and presenting deep dives into new languages, database platforms, and methodologies. He also has developed several internal architecture and leadership training courses that he delivers periodically and blogs occasionally about leadership and technology. Seth was recently named Chicago’s best technology manager for 2016 by Tech in Motion.

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