Engineering the Future of Software
29–31 Oct 2018: Tutorials & Conference
31 Oct–1 Nov 2018: Training
London, UK

7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems

Vladik Khononov (Naxex)
13:1514:05 Monday, 29 October 2018
Application architecture
Location: Park Suite (St. James / Regents) Level: Beginner
Secondary topics:  Best Practice, Case Study

Who is this presentation for?

Senior software engineers, software and solution architects

Prerequisite knowledge

Basic understanding of Domain-Driven Design.

What you'll learn

How to apply the core principles, practices, and patterns of Domain-Driven Design in real world projects.


Turns out Domain-Driven Design works not only for cargo shipping. In this session I’d like to share the story of Plexop. Plexop is a large-scale marketing system that spans over a dozen of different business domains – from management of advertising spaces to sales agents’ commissions. To implement Plexop we had very limited resources and a very short time to market. That’s why we embraced Domain-Driven Design from day one, and boy did it pay out. I will show how DDD allowed us to manage complexities, talk on different strategies for defining context boundaries that we’ve used, and of course, the things that we have learned the hard way – by making our own mistakes.

Photo of Vladik Khononov

Vladik Khononov


Having over 15 years of experience in the software industry, Vladik has worked across multiple business domains, including advertisement, healthcare, telecommunications, and customer acquisition. Currently Vladik serves as the Chief Architect for Internovus, where he is in charge of large-scale projects, and an international developers team.
Vladik’s main areas of interest are Domain-Driven Design, Distributed Systems, Cloud Computing, and building effective teams.
When he’s not geeking out, Vladik reads lots of books, photographs nature, and repairs his r/c aircrafts.

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